The Fall Event is all about sharing, learning, and growing. And this year's event is packed full of incredible networking and learning opportunities. Our speakers are leaders in the industry – thought leaders that embody The Group spirit of ingenuity and entrepreneurial drive. These powerful presentations by inspired thinkers can shape your future in the ever-evolving world of garden retailing. Be ready to dive in, share and learn!

See The Fall Event 2024 Schedule or the Speakers & Sessions page for a complete list of Speakers and Sessions.


Learn more about 
Steve Kendall

2:00 pm - 5:15 pm
Early Bird Marketing Workshop:  The 5 Pillars of Successful Brand Marketing
Facilitated by Steve Kendall, The Design Works & Kim Nelson, Red Chalk Studios

The early bird gets the worm... but you’ll get much more than a worm! Come early to Dallas and join other members eager to tap into essential marketing ideas, tools, and processes for building, refining, and reimagining your framework for successful marketing. This special 3-hour Brand Marketing Workshop is included with the cost of registration for those Early Birds arriving at The Fall Event on Sunday – made possible by our Sponsors.

Steve Kendall, one of our marketing service providers, and guest instructor Kim Nelson, owner of Red Chalk Studios, will guide you through the 5 Pillars of Successful Brand Marketing. Steve and Kim, two highly-respected marketing professionals with over 30 years of experience each, are eager to share their extensive marketing knowledge, resources, and solutions with Garden Center Group members as they guide you through this introduction to 5 Pillars of Successful Brand Marketing.

Immediately following the workshop (from 5:15 pm to 6:15 pm), It's Tequilla Time! You'll have another Early Bird opportunity to network with your peers and enjoy some tasty Texas treats before heading out for the evening to discover Dallas.

For more details CLICK HERE.


3:00 pm - 5:00 pm



Learn more about 
Steve Kendall

THINKING BIG: Marketing – What's On Your Mind?
Facilitated by Steve Kendall, The Design Works

As members of the Garden Center Group, we ask each other for advice, ideas, or help throughout the year. This Breakout Session will allow participants to select a marketing topic they are interested in to share their ideas or seek advice from others. To allow Steve to prepare for this Breakout Session:

If you want to share an idea, please submit your visual assets in advance so they can be prepared in a PowerPoint; you will have 3-5 minutes to present your idea during the session.

If you have questions and are seeking advice, Steve would also like to have your questions submitted in advance.

Are interested in participating in the Marketing - What’s On Your Mind? This Breakout Session is on Tuesday, and we ask that if you have a topic you want to share, please get in touch with Steve Kendall to discuss your topic and how to submit any marketing assets you want to share with the group. (Example: Radio, Video, POP, Print, Social media Posts, Email, etc.)
Phone 410-977-6259

Below is a suggested list of topics for consideration. (Feel free to suggest a topic)

Customer Information Collection (method of data capture)
Data Mining – shopping habits (frequency, level of spend, categories, lifetime)

Email – Campaigns (broad vs segmented)
Social posts – Facebook, Instagram, TikTok – (frequency, style, mediums)
Public Relations – Press Releases
Blog – Articles – (content curation)

Broadcast Mediums
Audio – Podcast, Radio (talent, content, production)
Video – Web, Posts, YouTube, Cable, Instore Digital Signage (talent, content, production)

Advertising Media
Social Media Ads– Google, Facebook, Instagram, TikTok
Print – Newspaper Ads, Magazine Ads, Inserts
Direct Mail – Campaigns (Customer Lists vs. EDDM)
Billboards - Ads
Radio - Ads
TV/Cable - Ads 

Core Website – Platform, Maintenance, Upkeep & Update
Landing pages – Conversion for digital marketing campaigns
Online Catalogs – (Browse vs Shopping) – Stand-alone vs POS integrated.

Curb Appeal – Visual Experience
Facility Appeal - Visual Experience
Uniforms – Staff vs customers
Signage – Instore, directional, product knowledge, POP, digital signage
Merchandising – endcaps, Islands, cross-merchandising

Events – Classes, Workshops, Festivals
Customer Club Programs – Loyalty, Kids Gardening, Garden Clubs

The Fall Event 2024 QuickLinks:  

The Fall Event 2024 - REGISTER
The Fall Event 2024 - MAIN PAGE
The Fall Event 2024 - SPEAKERS & SESSIONS
The Fall Event 2024 - TOUR 
The Fall Event 2024 - HOTEL & TRAVEL
The Fall Event 2024 - BEST OF DALLAS
The Fall Event 2024 - SPONSORS