2024 FALL EVENT EARLY BIRD MARKETING WORKSHOP
The early bird gets the worm... but you’ll get much more than a worm! Come early to Dallas and join other members eager to tap into essential marketing ideas, tools, and processes for building, refining, and reimagining your framework for successful marketing. This special 3-hour Brand Marketing Workshop is free to Early Birds arriving at The Fall Event on Sunday – and made possible by our Sponsors.
Steve Kendall, one of our marketing service providers, and guest instructor Kim Nelson, owner of Red Chalk Studios, will guide you through the 5 Pillars of Successful Brand Marketing. Steve and Kim, two highly-respected marketing professionals with over 30 years of experience each, are eager to share their extensive marketing knowledge, resources, and solutions with Garden Center Group members as they guide you through this introduction to 5 Pillars of Successful Brand Marketing.
Immediately following the workshop, you will have another Early Bird opportunity to network with your peers and enjoy some tasty Texas treats before heading out for the evening to discover Dallas.
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The early bird may get the worm, but instead, you’ll get a special 3-hour Workshop designed to empower you through exploring five key marketing fundamentals. So come to Dallas early and take advantage of this opportunity to build, refine, or reimagine your framework for successful marketing.
Two seasoned marketing pros will guide you through the 5 Pillars of Successful Brand Marketing. This is an opportunity you won't want to miss! Grab your seat today!
This special Introductory Workshop is free to Early Birds arriving at The Fall Event on Sunday – and made possible by our Sponsors.
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2:00 pm - 5:15 pm
The 5 Pillars of Successful Brand Marketing
Featuring Steve Kendall, The Design Works
and Kim Nelson, Red Chalk Studios
Dallas Marriott Downtown, 3rd Floor, Pegasus AB
The early bird may get the worm, but instead, you’ll get a special 3-hour Introductory Workshop designed to empower you through exploring five key marketing fundamentals: Define, Design, Direct, Develop, and Deliver.
In this workshop you’ll learn to:
Define Your Brand Foundation
Understand the components of a strong foundation: your brand promise, your unique values and your “why” to develop your marketing position and your brand personality and voice. Clarify your target audiences, their motivators and needs and identify opportunities. This is all part of rocking a strong brand and developing strategic marketing initiatives. By defining the foundational elements and knowing your customer’s buyer journey, you’ll identify relevant touchpoints and be in a much better position to attract, convert, service and create loyal customers.
Design Your Marketing Assets
Explore the creative process of transforming your strategies into an engaging narrative where your brand's voice, visuals, and vibe are crafted to resonate with your target audiences. Choreographing every touchpoint external (your website, advertising, social media, etc.) and internal ( signage, customer experiences, etc.) contributes to a cohesive and compelling brand experience.
Direct Your Marketing Plan
With your objectives and marketing plan defined, you’re prepared to take the helm and manage resources, coordinate teams, and lead campaigns toward desired outcomes. Make real-time decisions, guide your brand's presence across various channels, and ensure every action is aligned with delivering a remarkable experience.
Develop and Evolve
Recognize that the market is always evolving and your approach needs to evolve with it. Analyze data, gather customer feedback, and work to develop new, relevant and innovative strategies around your customer touchpoints. This ongoing refinement process ensures your marketing efforts remain relevant and effective in creating experiences that delight and engage.
Deliver Excellence
At the end of the day, your goal is to exceed expectations. All of the previous efforts culminate in an experience where the customer interacts with your brand and evaluates how well you deliver on your brand promise. This is the critical moment when perceptions are tested, and the brand experience becomes a reality for the customer.
Throughout all these stages, the emphasis is on creating experiences that exceed expectations. Each phase contributes to building an experience that is not merely transactional but transformational, leaving a lasting impression that turns consumers into brand advocates. And all of this is what sets you apart from and above your competition.
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STEVE KENDALL
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Steve Kendall is a Service Provider for The Garden Center Group and serves as our 'Marketing Maestro'. A seasoned marketing professional, Steve brings his strategic vision and leadership to the table, helping us and our clients thrive in the competitive garden center industry.
Steve has been defining, designing, developing, and delivering marketing solutions to independent garden centers for more than 40 years. His robust skill set, which spans marketing consulting, brand development, advertising campaigns, print design, web design, digital marketing, POS information management, data analysis, video production, and more, allows him to help you build your brand and business effectively.
Steve Kendall's expertise extends across the entire garden center industry. He has successfully worked with a diverse range of clients, including Retail Garden Centers, Growers, Manufacturers, Distributors, Buying Groups, and National Trade Associations. This breadth of experience equips him with a unique understanding of the industry's dynamics and challenges, making him a valuable resource for marketing solutions.
Steve contributes valuable insight and perspective on how all aspects of a business—property, place, products, price, people, and process—are involved in marketing, ensuring the business brand is a total experience.
Learn more about Steve Kendall
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KIM NELSON
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As an award-winning designer, Kim has worked in the industry for over 25 years, managing national and regional accounts for a wide range of industries. Her professional life began as an in-house designer and marketing manager for Nomadic Display, where she managed internal and external creative teams. In the 11 years prior to opening Red Chalk Studios, she was the art director, then creative director and partner at Koehler Nelson Studios, honing her brand strategy, design, project and client management skills and, most importantly, learning the value of being authentic and the power of a good sense of humor.
As owner and director of Red Chalk Studios, Kim leads all brand & marketing initiatives, directs and manages a dynamic creative team, and continues to nurture and grow a diverse and expanding client base, all the while strengthening and growing the business. Kim has been an adjunct professor at Old Dominion University and guest lecturer at the College of William and Mary. She graduated Magna Cum Laude with a Bachelor of Science degree in graphic design from the University of Maryland-Baltimore County.
Red Chalk Studios is a full-service branding, marketing & creative services based in Virginia Beach, VA. For over 20 years, they've been building strong brands and developing creative solutions to empower many amazing businesses and the people who run them.
Learn more about Kim and Red Chalk Studios
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The Fall Event 2024 QuickLinks:
The Fall Event 2024 - REGISTER
The Fall Event 2024 - MAIN PAGE
The Fall Event 2024 - SCHEDULE
The Fall Event 2024 - SPEAKERS & SESSIONS
The Fall Event 2024 - TOUR
The Fall Event 2024 - HOTEL & TRAVEL
The Fall Event 2024 - BEST OF DALLAS
The Fall Event 2024 - SPONSORS
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