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A Better Pricing Effort = Better Marketing

A Better Pricing Effort = Better Marketing

by Sid Raisch

Marketing is an important part of the job of everyone in a company. It’s everything a company and everyone in it does within, outside, around, and beyond. In this series of articles, we’ll be discussing how different views of marketing make a huge difference in choosing, taking, and owning our position now and in the future.

Interesting concept that pricing has anything to do with marketing, but it has EVERYTHING to do with marketing. And it has everything to do with every penny of Revenue and Profit. There is nowhere else in your company or on earth that Profit can come from, if not included in your price from the beginning.

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Embracing the Hard-Earned Lessons of 2020

Embracing the Hard-Earned Lessons of 2020

by Sid Raisch

My “body guy” (body shop, not gym) has not had such a good year this year. With commuting and shopping trips down overall, there are fewer accidents, especially deer hits that tend to happen more during commuting hours. This means his business and his family hasn’t been spending as much locally or otherwise. Same for his employees, suppliers, and their employees.

While this writing is heading down a not-so-positive path, it is for a good purpose, so please hang in here with me. Every cloud has a silver lining, even 2020. Our industry has been the silver lining as compared to many others. There’s a tendency to revel in glory and a good year, no matter how it happens, is certainly to be appreciated and celebrated. From what I’ve seen and heard, you don’t need more encouragement to do that.

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What's Your Image?

What's Your Image?

by Danny Summers

I am writing this at or near the end of the spring season and certainly there is a place for specials and clearance sales at this time, but that is not what I am thinking about here. Instead, it is a general question.

Throughout the year, what is your center's image to your audience?

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A Tale of Two Sears and "A Road Not Taken"

A Tale of Two Sears and "A Road Not Taken"

by Danny Summers

 

This past week in the WDR, Steve Bailey spotlighted recent announcements by Sears Holdings they will shrink and streamline their produce offering in the coming months as they try to reorganize AGAIN. Steve's parallel here was a challenge to Group Centers to be vigilant about the products you are offering. He has recently told me he often sees centers getting lazy on controlling inventory (and turns) when sales are strong and times are good and therefore not maximizing their profitability.

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The PRICING PROCESS... for FUN and PROFIT

The PRICING PROCESS... for FUN and PROFIT

by Sid Raisch

This is perfect timing as you prepare for spring and set your pricing strategies. 

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Pricing for Fun and Profit

Pricing for Fun and Profit

"Danny said that a pricing tactic I shared in this webinar "is the most important part everyone needs to hear". While it is true that this tactic is important, I feel that the most important thing that was shared is the strategies required to set prices responsibly and professionally. 100% of your profit comes directly from the prices you charge. If you'd like (or need) stronger profits now and into the future then listen to this webinar to learn the strategies and tactics to become a Pricing Professional."

 

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