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Displaying Confidence

by: Danny Summers
Category: Rachel Reynold's Blog
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Mar
31

Displaying Confidence

Rachel's New VM Course is Ready!

A Visual Merchandising Program for Independent Garden Centers
Displaying Confidence is a visual merchandising training + community experience designed specifically for independent garden centers that want their store to feel more inspiring and more shoppable, and be more profitable. Your staff will learn foundational merchandising skills and how to cultivate self leadership in a high-profile role.

Created by Rachel Reynolds of Birds Eye Visual Merchandising (former garden center employee + seasoned nursery visual merchandiser), this program teaches garden center owners and staff how to create intentional, beautiful, high-converting displays that help customers buy more, feel more confident, and stay longer in the store.

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California Trials 2026 - by Ball Publishing's GrowerTalks

by: Danny Summers
Category: General Blog
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Mar
24

California Trials 2026

Coverage by Ball Publishing's GrowerTalks

Most Garden Centers do not attend the California Trails in-person, but you can see what's coming in new plants through the GrowerTalks coverage. Chris Beytes, Jen Zurko, and Bill Calkins provide your best seat to not only read but to see their video coverage.

This is a preview of what we will see at upcoming trade shows and the exceptional new plants that may be selected by you for the Retailers' Choice Awards or Cool Product Awards!

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Made You LOOK!

by: Danny Summers
Category: Danny's Blog
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Oct
27

Made You LOOK!

by Danny Summers

Early this year, we introduced Rachel Reynolds, Birds Eye Visual Merchandising, as our new Group Visual Merchandising Coach. In April, Rachel shared the message "Creative Visual Merchandising" during our monthly GROUPtalk LIVE (Group Centers can revisit that presentation in The Group WebSystem: Clients-Only Menu/Training-GROUPtalk LIVE Series 2025).

During my introductions at The Fall Event 2025, I introduced each of our Group Team Members with a funny title, and we called Rachel our "Chief Window Dresser." This is a reference back to a time decades ago when major department stores would devote tremendous effort to their large store-front windows to attract attention. That's where I thought of the title for this message... Made You Look!

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