Your logo might be the most powerful tool in your marketing kit. Not to be confused with your brand– the sum of your reputation and your customer’s experience with and perception of you. Your logo is the mark of your brand– the salutation and closing signature of all your graphic communication.
Anticipation
No, that's not the song I was thinking about for the title of this article, but that's a great way to begin and one of Karen and my favorites... by Carly Simon.
Does this get your attention? I hope so. The Garden Center Group's Winter Tour is very convenient. It can begin on that first cold winter day when you have plenty of time and a hot cup of coffee or tea. It will be time to explore dozen's of fellow Group Centers you have never seen or maybe haven't seen in years.
You can travel on your own schedule. Begin, then decide where to visit and pause when needed. At each stop as you see things you like or want to know more about, you can take a minute and send that Center a quick email.