Who Is the Real Customer of Your Garden Center’s Online Store?

by Souny Kennedy

A recent order inside the E-Commerce Connect network made us stop and think. The order totaled $1,900—all placed in a single transaction with larger quantities of plants. When we first saw it, our initial thought was simple: maybe it’s a homeowner tackling a major landscape project. That certainly happens. Many passionate gardeners will invest heavily when redesigning a yard or installing new beds.

But it also raised a bigger question - Who is the real customer of your garden center’s online store?