With every Group Gathering, I am excited to see what we will find and what we will learn. It is certainly always the case at The Fall Event. It is also true when we gather at other industry events.
Whether at MANTS, TPIE, Cultivate, or Farwest, the possibilities of new plants, new products and new ideas can bring great excitement!
It is easy to make light of or dismiss a single idea, no matter how small it may seem at the time. What we most likely don't see at the time is the potential impact of that idea.
It could appear just to be a SPARK of an Idea. And, if we are not paying attention, we may miss opportunities.
The answer to that question varies by who you ask, where their Garden Center is located, and of course... the weather!
For a technical answer, we can turn to the Old Farmers Almanac, which says the answer is:
We are just 2 days away from the arrival of the New Year 2025 and in some ways, it has already begun. Just look at Week 1 above!
We have been busy working on a number of changes, tweaks, modifications and leap-forwards in a number of Group programs. Most of these have come through your input and suggestions along with sharp observations by our Service Provider Team.
This time of year, as we greet family and friends and gather for Christmas and Holiday activities, it is the perfect time to count our blessings. Of course, for me, the blessings of faith, our family, our health, our friends, our work, and even our country are on this important list.
Karen and I have served the horticulture industry since 1988, when we first took on the position of managing and leading the Southern Nursery Association in Atlanta. Over the years, the number of amazing people we have met and worked with creates a list that is difficult even to imagine. I have often said:
Were you with us last Thursday for our December GROUPtalk LIVE Session?
We were fortunate to have some of our Centers who received the new Best in Category Awards with us to explore "How are they do it". Tim Quebedeaux began the session by sharing new data on three of the key categories: Annuals - Perennials - Tropicals (be sure to watch the recording for these new data views). And Group Best of Category Award Centers shared ideas on what is working well for them in these categories. There were important details being shared during this 1+ hour session so if you missed it, you can watch the full session recording. It has been added and is now available on the GROUPtalk LIVE Series for 2024 page in The Group WebSystem.
You may remember in the July 8th GROUPtalk; I shared a message titled...
Drilling Down for Higher Performance
In recent weeks, I was asked to share with the Ball Horticulture Team during one of their monthly meetings. My part was virtual with many gathered at the Ball Headquarters in West Chicago, with hundreds more from their locations around the world.
The request was (1) to give a brief overview of what The Group does, (2) to provide highlights of how the 2024 year is shaping up, and (3) any possible glimpse into 2025.
If you have been in The Group Experience for some time now, you know how much we have talked about the dynamic shift needed in the way our Centers connect to your audience. While there were some changes identified and discussed pre-COVID, beginning in the spring of 2020, the need for shifting seemed to get kicked into overdrive.
Let's back up a minute here... Our founder, Robert Hendrickson, was way ahead of the curve, as far back as the beginning of The Group itself. Everyone remembers how much Robert pushed you to "tell your story." He pushed to shift from a promotional message (plants or products with a price) to a connection to an experience. The was the first push The Group had to make an emotional connection.
If you have been with us in The Group for some time I'm sure you think I am heading into either The Nature Fix or Emotional Marketing areas, shared in recent years.
The idea actually came from a totally outside source, but our two major programs have left their marks on my thinking. I guess you could call this a hybrid message. Or simply... an outside message with internal influence or flavor!
Being connected can be one of the most beneficial assets for each of us. And when you consider how we are connected here through The Group and what a tremendous bank of knowledge and resources we have collectively, the idea of Connections means even more.
When I see the image above and the hand touching the surface of the water and in doing so creating a ripple effect, this is symbolic of one person here in The Group, reaching out and starting a conversation. For instance, by sending a single email through one of our eLists – we'll use GroupEs as an example. This one email, almost instantly, is delivered to over 700 mailboxes! This is when the conversation with connections begins and the knowledge and experience are shared.
Have you ever considered calling your Garden Center... A Nature Store?
I'm not suggesting changing your Center's name, but just in describing what you do, what you offer... A Nature Store.
I believe the Power of Connection can mean everything! We saw first-hand what all of us being connected through The Group meant during the turbulent weeks in the spring of 2020. And even since then the Power of Connection has shown us much more. It enabled us to quickly pivot to react to the changing retail environment and needs of your Guests. It also provided results from these positive management changes through our Annual P&L Studies for both 2020 and 2021. The fact is your Power of Connection with 130+ peer Centers through The Group offers the unique resources many other Centers do not have.
The Power of Connection could also describe what we have witnessed over the past two years with so many people being drawn to the activity of gardening and having plants in their lives. Last year at The Fall Event 2021 we experienced The Nature Fix story by Florence Williams and why we all need more nature in our lives. This has not changed in 2022, even though sometimes weather restricts our opportunities. The Power of Connection with gardening and plants and their positive benefits should remain one of our primary focuses to share with everyone.