We’re all busy. I’ll get straight to the point.
What’s different this year? What isn’t different but could be or should be, and what impact would that have? Do you even know? Read on.
Will this year be another 2022, yet another spring of about the same as the year before, if we’re lucky?
The natural change of seasons can be a time of encouragement. The promise of spring brings a sense of renewal and new life. Most people have never had the experience of walking into a greenhouse in early spring. Just to see all the young plants and flowers there, waiting for the chance to be selected and to be added to a home garden is exciting... and inspirational. There are so many ways to "Be the Inspiration" in spring.
Do you expound upon the beauty, facets or character of the individual flower or plant? There are so many to talk about each week and so many great stories. Do you show how they can make you feel?
While the vast majority of Super Bowl 2023 ads are now a very distant memory, I thought a few are noteworthy. That's pretty amazing when you consider the reported costs were $6-7 MILLION for a 30-second spot and there were enough of them, if you string them all together, to be over 1 hour long. So, in doing a totally non-scientific research review, here are three I want to bring back for seeing one more time.
The search for happiness is as old as time itself. It's easy to see how some people search for their happiness in the way they spend their time, attention, and of course their money.
In last week's blog message from Sid Raisch titled SHIFTing, Sid referenced a video that Tom Kegley shared with us. It is an insightful presentation by J. Walker Smith, a marketing and futures expert with the international market research and consulting firm, Kantar. During this 34-minute presentation, Walker includes the highlights from an Oracle survey results released last July. Here's the Report headline and some noted data:
The clock is ticking and every day you inch closer to the Spring Season. So much effort has already been invested in preparations, but it is natural to still be thinking...
Have we done enough?
What have we missed?
What more can we do?
We have three major programs going on within The Group that can help you answer the question... How Will You Measure Up?
Note: Spring is about to take off (for some of you now, and later for others), this is for your winter-like weather morning cup of coffee thinking time. Since it’s the slower time of year, I’ve added several rabbit hole links to go down for more depth on the SHIFTing.
Focus on executing your Spring plan now, while allowing this article to wash over you so you can recognize signs of change in the coming months, and come back to it in Summer to allow it to influence your decisions about your future so you’ll be able to get to work on them before Spring 2024.
As you create and implement your promotional plans for 2023, you have the opportunity to do so with what we have learned over the last three years... how important gardening and plants are to us (all human beings).
Actually, this journey of understanding the importance of plants, the garden, and the activity of gardening began much earlier. One important message that comes to mind was when Robert Hendrickson shared the results of a survey done to answer the fundamental question... "Why I Garden?" Robert shared that with us in 2015 and you can find the top 30 answers in The Group WebSystem by navigating to the Clients-Only menu and down to POWERtools. Just look in the first section in the Marketing area.
Over the last two weeks, many of us have experienced two of the industry's largest events, MANTS in Baltimore (top two photos) and TPIE in Tampa (bottom two photos). If these events are any measure of where we are right now as an industry... the best way to describe it is An Exciting Time!
The level of excitement and anticipation is obvious. Both exhibit space and attendance could easily be described as Sell Outs! Interest in plants and gardening at retail is at an all-time high and with young consumers continuing to become homeowners and continuing their "plant-parenthood" practice these trends look to only increase in coming seasons.
Years ago, I stumbled upon a great book that highlights the importance of the word “YES.” And a few years later, I came upon another book that also focused on the importance of the saying “YES.” When I hear the same thing twice in short order, I believe I should pay attention.
Both books, as well as many, many others, have been influential in my mind set on strategic planning, training and consulting, as well as the necessary skillsets of leadership and sales.
At first glance you could easily think I am referring to a vacation experience in a recent memory. For Karen and I, this could harken us back to several things.
One is our first visit to Walt Disney World and the chance to ride on Space Mountain. If you have never had this experience the easiest way for me to describe it is... A Roller Coast in the Dark! Or, as Disney would want to describe it.. a rocket ship in space avoiding meteorites! For Karen, the description is much shorter... just simply...
Here's an important question... Are you Designing Your Customer's Experience?
As we welcome the New Year of 2023, it's the perfect time to spend as much time as possible thinking about your plans and goals for the season ahead for Hitting Your Target! I know you have done a considerable amount of planning already. Your overall budget may be in place. You have placed (or about to place) many of your spring orders for plants and products that will begin arriving in the coming weeks.
You may still be working on your weekly promotional plans. Many Group Centers plan for specific plants or products to promote as well as what systems you will use to share details with your audience.
Part 6 of a Series with the Theme “A Better _______ = Better Marketing”
Marketing is an important part of the job of everyone in a company. It’s everything a company and everyone in it does within, outside, around, and beyond. In this series of articles, we’ll be discussing how different views of marketing make a huge difference in choosing, taking, and owning our position now and in the future.
When I consider this title, it really could represent the purpose and core mission of The Garden Center Group. We come together in so many ways. Just the practice of sharing peer-to-peer or through our team of service providers, coming together is at the core of what we do. The idea for this message brings to mind the saying, "No man is an island unto itself." This is a portion of a poem written in 1624, by English poet John Donne.
The premise that we are better when we share and come together is arguably at the foundation of The Garden Center Group. Each Group Center is unique but the sharing of ideas, concepts, resources, and of course business data, all provide for the ability of each Center to apply what is learned and ultimately be better than before.
Have you ever thought of your work as a craft? Not craft as a hobby, but as a craftsman. I often refer to our industry as having some of the most wonderful people and how there is something very special about people who grow or sell plants.
Horticulture, much like farming, has great assets in the people. For us, it is the people who call Nursery, Garden Centers and Landscaping home.
We have some big news as we look forward to the 2023 new year. If you have been reading recent GROUPtalks, I hope you have read about our Weekly Department Review (WDR) program going online, beginning Week 1 of 2023.
Participating Group Centers will access the WDR through our WebSystem, both for uploading their data and seeing weekly reporting when complete. (If you need help logging in please let me know.)
My very first job that I can remember, that was not chores on the farm for $5 a month, was stuffing church mailers in Alice Springs, Australia. Between 1972-1974, our family lived “Down Undah” and they remain some of my most cherished memories as a child.
In exchange for working a few hours on the weekend, we were compensated with candy. That candy was the only time I was able to eat it other than Easter and Christmas.
So, I guess you can say I ate candy, religiously! (I’m here through Friday…tip your bartenders!)
Another job I had in my teen years was at a pizza shop--Vennari’s Pizza in Columbia, Maryland. My High School friend Kyle got me the job and taught me everything I “kneaded” to know…from making the “special sauce” to spinning the pizza, I was in my element working there, and not only paid in pizza but also made $3.15/hour! After 2 summers, I saved up enough to buy a purple 1974 AMC Gremlin. Yup…I did!!
The new year is just around the corner and I know you are already knee-deep in planning for it. Here are a few things to consider adding to your list in preparation for Spring 2023...
How's Your Center's Image?
Imagination is a wonderful gift that we all have. I believe we all have the same level of imagination when we are born. You can see so much of this gift in the eyes of children. I see this in our grandchildren's eyes now. You may remember a photo I shared a little over a year ago of our oldest grandson when he was just about 3 and he stood in front of Georgia Aquarium's largest tank, Ocean Voyager.
Here's the photo I shared then. Try to imagine what this 3-year-old was thinking at the time.
