Are You an Experience Maker?
by Danny Summers
Unless you are totally new to GROUPtalk (joining the last week or so) or maybe GROUPtalk has been directed into your SPAM folder the past 5+ months, you know Becoming The Experience Maker has been a major subject for us this year.
We first introduced the subject by promoting Dan Gingiss to be our keynote presenter at The Fall Event 2025. That was back in May. You have had the opportunity to see and hear Dan three times over the past month. Two times at The Fall Event 2025.
Dan first shared his keynote presentation with us... A Remarkable Experience Is Your Biggest Competitive Advantage. For an hour+, Dan guided us through his concepts of being WISE in creating Witty, Immersive, Shareable, and Extraordinary to attract an audience that will be drawn to and connected with you and your Center like no others!
He followed the keynote by moderating A Live Customer Focus Group. We invited actual customers from several of our local Garden Centers, whom we would see on tour day. While each customer talked about their experience, their interests, and even what they would like to see at their favorite Garden Center, it gave all of us the chance to, as Dan said, think about this process... hearing actual, unfiltered, real voices of customers. Not through a survey or social post, but face-to-face.
And the third Dan Gingiss "experience" was on October 9th when he led a GROUPtalk LIVE workshop session, Getting WISER to the Power of Customer Experience. This gave all of us the chance to brainstorm in breakout groups to create a WOW Customer Experience.
Did you miss any of this?
If you said YES, then you have an opportunity. We have all three sessions recorded and have created a new Training - The Experience Maker page in The Group's WebSystem.
Even if you said NO and were with us in Raleigh to hear all of Dan Gingiss' messages, you now have the opportunity to share it with the rest of your team. Your whole team needs to be Experience Makers!
As Dan says, creating the Extraordinary Customer Experience is your best opportunity to build life-long fans!
Sharing is at the heart of The Group and your ideas are very important. If you have any trouble logging into The Group WebSystem, please let me know. Are you and your staff all subscribed to our eLists such as GroupEs, Retail-Grower, Retail-Landscape, Owners-Only, and a number of others? Need help subscribing? Let me know so I can show you how you can sign up.
Danny Summers
[email protected]
Tel: 678-909-7770
Cell: 678-761-7145
REMEMBER: Your interaction (by phone and email) with Group Service Providers such as Tim Quebedeaux, John Kennedy, Seawright & Associates, and of course Danny Summers are included in your retainer!
