Singing Our Song!

by Danny Summers

If you have been part of The Group for very long, you have read my observations through recent years on how other brands and industries leverage what you have to gain attention to what they are offering. This approach shows either someone in their garden enjoying plants and flowers or even in a Garden Center setting, either as a retail customer or even a Garden Center owner or staff.

You can often see this in new medicine ads or business services. They show happy people in Garden settings.

In recent weeks, our local Regions Bank has featured a special promotional banner on their front and side windows showing a man enjoying some "garden therapy." The promotion is all about their new credit card promotion, but the image has what I would call the "Joy of Plants." You can see the image below.

As you can see, the image has nothing to do with their credit card offering. But instead, it shows a man with a smile, obviously enjoying repotting some new plants.

When I entered the bank, I told one of the bank staff whom I see often...

"I really appreciate you guys promoting Garden Centers at the front door."

They really did not understand what I was referring to, so I had to explain. It is incredible how often I see other businesses using plants and the activity of gardening to attract attention. That's clearly what Regions Bank is doing here... grabbing your attention while Singing Our Song!

When I finished inside, the bank staff member followed me out to see what I was talking about. They had not paid any attention to what the image was showing until I brought their attention to it. They laughed after seeing the poster, and I jokingly said... "Keep up the Great Work!"

I challenge you to be watchful of this type of marketing "Singing Our Song" that you see... tonight or even this week. If you see an example, please share it with GroupEs eList.

Let's face it... the Joys of Gardening can help ease so many areas of stress in our daily lives to make every day better. You have what is desperately needed, and that's why other business types and brands are leveraging your message. They are... Singing Our Song!

Are your messages singing the right song?

Danny Summers
[email protected]
Tel: 678-909-7770
Cell: 678-761-7145

REMEMBER: Your interaction (by phone and email) with Group Service Providers such as Tim Quebedeaux, Sid Raisch, John Kennedy, Jean Seawright, and of course Danny Summers are included in your retainer!