Building Your Social Audience - Part 2

A How-To Series, by Danny Summers

Several weeks ago we began this series with several examples for building your social audience. This week, Botanical Interests' Brandon Coppin, Director of Social Media and Video Production, is sharing an infographic that outlines our social media strategy for gardeners along with two white papers shared here.

Brandon said, "We’ve also finalized our talking points for the social media presentation. I am including them here (both MS Word docs) for all Group Retailers.

We focused on tips that Garden Centers can use in their social media efforts to connect with gardeners which will drive brand awareness and additional traffic to their stores."

(1) Best Practices for Connecting with Gardeners on Social Media v2

(2) How to Customize Social Shares DRAFT v2

Brandon added, "We are excited to be helping Garden Centers build their social audience!"

Brandon Coppin
Director of Social Media and Video Production

A special THANK YOU to Botanical Interests for their support of this article and The Garden Center Group!

More information about Botanical Interests can be found:

Botanical Interests.com - Retailers