Let Your Center's Brand ROCK!

Let Your Center's Brand ROCK! 

by Tom Kegley

In case you missed the GROUPtalk-Live session last Tuesday, "Let Your Center's Brand ROCK!" by Tom Kegley, you still the opportunity to see and hear what Tom has created. The session has been recorded and you have an invitation to view the entire presentation below. I want to stress a couple of points here...

This is MUCH MORE than simply a redesign of a logo for America’s Best Flowers (which looks fabulous by the way). It begins with  a study of the "essence" or "core values" of the company. For America's Best Flowers, one word that was always in their logo and message was... Joy. Tom says there is so much of what we sell that creates Joy and how we experience that Joy is multifaceted through many senses. Creating a new logo incorporated the "essence" he and the staff at ABF agreed with and Tom also kept a rainbow of colors in the concept, except in a different way.


The colors in the new logo represented the colors in the shape of a leaf. And later you can see the use of colors in department signage. Here's the before and after of the logo development:

The next step he takes on this creative journey is to further develop the Joy concept and the bring the human senses into the experience.

What Tom has created offers the opportunity for us to work together, with Tom's creative skills, to produce promotional content and tools that would be the highest quality and at more reasonable costs than doing it individually. As a starting point, Tom's creation of a series of promotions around the key word of JOY and the human senses. Connecting Joy with See, Hear, Taste, Feel and many more, offers a great message for our centers.

Watch the recorded presentation now: CLICK HERE

Watch for more details from Tom's project here soon.



Tom Kegley, Tom Kegley Communications
For more details, contact Tom Kegley
Tel: 843-991-4366

Email: CLICK HERE  ([email protected])

Tom is The Group's "Branding Guru." Tom Kegley Communications provides marketing communications services to all segments of the horticulture industry and is a Service Provider to The Garden Center Group.


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