Making a BIG Impression

by Tom Kegley

This Large Format Greenhouse Covering at Skinner Garden Store is a sight to behold.

When Skinner Garden Store’s Cameron Rees had the idea to utilize a blank space to connect with drivers on the 4-lane divided highway adjacent to his location, he truly decided to ‘go big or go home’!

His new 68x30 sq. ft. shade hoop house seemed like a perfect platform to make the big statement. Combining eye-popping color and advanced printing technologies, Cam recently installed a giant 68x44 ft. printed mesh covering (est. 40% shade cloth) across the entire structure. The mesh has a reversible Spring and Fall scene that displays to the highway, depending on the season. With visual impact for drive-by viewing, the installation makes a stunning and beautiful statement for the garden center.

Cam worked closely with Group Service Provider Tom Kegley of Tom Kegley Communications to create the unique covering. Months of planning and development went into the effort and the result is attracting the attention hoped for. If you’d like to know more about the project, Tom will be sharing start-to-finish details in a GROUPtalk LIVE breakout session on June 10. If you have a potential space to make your BIG statement, this session will provide the particulars you need to know and understand for producing this type of marketing message.

Here's a drone video taken of this new project.

I hope to see you at this upcoming session!

Tom is The Group's "Branding Guru." Tom Kegley Communications provides marketing communications services to all segments of the horticulture industry and is a Service Provider to The Garden Center Group.