Here's The Simple Truth...

  that I know a lot of people will have a difficult time accepting. Many will think it's way too simple and even more will think it just can't be the truth.

I know the reasons why...

• Too many trade magazine articles have been written.
• Too many industry seminars have been presented.
• Too much value has been placed on insignificant results.
• Too many opinions have been expressed without sufficient facts.

And the biggest reason?

Too many people just don't want it to be true.  

And what is this simple truth?

That garden centers only need to do four things to market their company...

1. Have a properly designed website.
2. Have a properly designed enewsletter.
3. Have a properly designed direct mail postcard campaign.
4. Have a properly designed radio campaign.

When it comes to marketing your garden center...

Nothing else is needed.

Nothing else will work as well.

Anything else is more of a distraction than a benefit.

Everything else comforts people into feeling like they're trying.

Accepting a simple truth is difficult.

But that doesn't mean it's not the truth.

Robert