What's New? v2.0
by Danny Summers
You may remember this title and banner used earlier. Actually, it was July 19th of this year and we had just returned from Cultivate'21. It was the GROUPtalk edition where I shared the Cool Product Awards from Cultivate'21. It had been 18 months since we had attended the final trade shows before the pandemic hit. MANTS of 2020 was the last one for me until this year's Cultivate'21. There was a big 18-month gap and Cultivate'21 yielded many more new products being nominated than usual. As dramatic as the 18 months in between was for our industry and your business, I believe one of the biggest gaps we experienced was identifying What's New.
What's New is something all of us have in mind as we get together and especially at trade shows where we see so many producers of plants and related products. The excitement and anticipation of What's New can be the fuel needed to engage your audience in the coming months (or years).
Anticipation: The combination of a 24-month gap in experiencing MANTS 2022 coupled with the tremendous pressure for great plants and related products will create a level of excitement not seen in decades. That's why we all should be really excited to walk through the doors of MANTS 2022 on Wednesday, January 5th!
Work the MANTS Show on Wednesday then Join Us at 5 pm: You are invited to work the show at your own pace, identify any new plants or products you that impress you. (1) Take a photo of it. (2) Text the photo to me along with your name, the booth # and exhibiting company name. My cell is 678-761-7145. Send any photos by 4 pm and I will organize them for sharing. If you can't send them ahead, at the very least, make a list and be able to share as we get together. Details of our meeting location are located below in the Retailers' Choice Awards area. Sign in there so we know you are planning to be with us.
Thanks for sharing!
Danny Summers
[email protected]
Tel: 678-909-7770
Cell: 678-761-7145
REMEMBER: Your interaction (by phone and email) with Group Service Providers such as Steve Bailey, Tim Quebedeaux, Sid Raisch, John Kennedy, Jean Seawright, and of course Danny Summers are included in your retainer!