Marketing Ideas for 2022 - and beyond!

Marketing Ideas for 2022 - and beyond!

by Danny Summers

Great ideas are in the making. I believe this to be TRUE right here within The Group. In the coming weeks we will have a whole collection of ideas that can help fuel your marketing message for 2022 and beyond! And it all begins at The Fall Event with Florence Williams and her book... The Nature Fix.

You may have read some about Florence and her story and her studies on why we need nature in our lives. If you have not, be sure to see more details HERE (and be sure to watch the short video while there).

Her message and book is extremely important for us to understand the science behind what we have always believed and what we witnessed through the reactions of hundreds and hundreds of customers that have flocked to your Centers over the past 18 months. The fact is they need nature. They may not be able to really tell you why, but they felt it. And they were not disappointed. The facts also prove they were not disappointed because they came back this year.

A week from now, everyone at The Fall Event 2021 will be given a task as they hear Florence's presentation. They will be challenged to make notes as they hear her words. They will be looking for keywords and phrases that can be used to craft messages to build into future marketing messages.

Following Florence's presentation, Robert Hendrickson and Tom Kegley will help us explore some of the keywords and phrases identified. We will have table discussions to share more across the audience, and Centers will leave with homework to take the keywords and phrases back home and craft marketing messages and content from them. All of this creativity and inspiration will be recapped to share with the entire Group in the coming weeks. Even if you are not with us at The Fall Event, you will be able tap into this creative process.

This is powerful stuff. Like magical fairy dust sprinkled across your marketing to grab the attention of your audience, this messaging will reconnect them to their gardening desires and encourage them to continue to satisfy their need for nature in their daily lives.

Do you realize how important this is for your customer?

Do you realize how important your service is in helping them?

Be ready. Robert and Tom will help us do great things together!

I can't wait. Can you?

As I write this I am reminded of the powerful creative work Tom Kegley shared in his blog message "Let Your Center's Brand Rock." Be sure to revisit it HERE.

Sharing is at the heart of The Group and your ideas are very important. Are you and your staff all subscribed to our eLists such as GroupEs, Retail-Grower, Retail-Landscape, Owners-Only, and a number of others? Need help subscribing? Let me know as I can show you how you can sign up.

Thanks for sharing!

Danny Summers
[email protected]
Tel: 678-909-7770
Cell: 678-761-7145

REMEMBER: Your interaction (by phone and email) with Group Service Providers such as Steve Bailey, Tim Quebedeaux, Sid Raisch, Robert Hendrickson, John Kennedy, Jean Seawright, and of course Danny Summers are included in your retainer!

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