Home for the Holidays

Home for the Holidays

by Danny Summers

Are You Thinking What I'm Thinking?

Most sources you read and people you talk to are pretty much in agreement... the general public is going to be staying close to home this fall and winter throughout the Holiday Season.

We have recently seen some Group discussion on this subject in our GroupEs eList and the consensus is this could be a bigger than normal Fall and Christmas decorating season. Hosting more close family gatherings is likely and bringing Fall and Holiday color home may be just what everyone needs to create a comforting environment.

Some years (actually decades) back, an industry effort (first as Nursery Marketing Council and then The Garden Council) developed a number of promotional programs that should be considered. This is where "Fall is for Planting" was born. Another lesser-known program was "Window Sill Gardening" and "Have a Real Christmas." The "Have a Real Christmas" could be a message that connects with what many families may be thinking as we get closer to the Holiday Season. There's no strings attached to using any of these program ideas. They were developed with industry contributions for the industry. So...

Are you thinking what I'm thinking?
Start the conversation this week in GroupEs and thanks for sharing!

Sharing is at the heart of The Group and your ideas are very important. Are you and your staff all subscribed to our eLists such as GroupEs, Retail-Grower, Retail-Landscape, Owners-Only, and a number of others? Need help subscribing? Let me know as I can show you how you can sign up.

Thanks for sharing!

Danny Summers

[email protected]

Tel: 678-909-7770
Cell: 678-761-7145

REMEMBER: Your interaction (by phone and email) with Group Service Providers such as Steve Bailey, Tim Quebedeaux, Sid Raisch, Robert Hendrickson, John Kennedy, Jean Seawright, and of course Danny Summers are included in your retainer!

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