Making the Connection

By Danny Summers

While the vast majority of Super Bowl 2023 ads are now a very distant memory, I thought a few are noteworthy. That's pretty amazing when you consider the reported costs were $6-7 MILLION for a 30-second spot and there were enough of them, if you string them all together, to be over 1 hour long. So, in doing a totally non-scientific research review, here are three I want to bring back for seeing one more time.

Dust Off Your Image

by Danny Summers

The new year is just around the corner and I know you are already knee-deep in planning for it. Here are a few things to consider adding to your list in preparation for Spring 2023...

How's Your Center's Image?

The Mark of a Good Mark

by Tom Kegley

Your logo might be the most powerful tool in your marketing kit. Not to be confused with your brand– the sum of your reputation and your customer’s experience with and perception of you. Your logo is the mark of your brand– the salutation and closing signature of all your graphic communication.

Let Your Center's Brand ROCK! 

by Tom Kegley