Studying Your Audience
Studying Your Audience
by Danny Summers
As we have wrapped up spring in most regions the last few weeks, you now have the majority of your Spring 2024 Customer Data available to study. We can see in Week 22 of the WDR, year-to-date Average Sale remains virtually flat with this same week last year. But Transaction Counts year-to-date are down about -5%.
These compare to Average Sale being flat and Transaction Counts being +2.6% as of this week last year. And then end-of-year for 2023 being virtually even with Average Sale & Transaction Counts resulting in near-even sales against 2022.