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The Brutal Truth of the Cost of Non-Productive Labor

The Brutal Truth of the Cost of Non-Productive Labor

by John Kennedy

One day, I stopped by a job site of a landscape client of mine. The two crew members were sitting on the client’s patio furniture taking a break (Bad Start!). One was smoking (he quickly tried to hide his poor judgement). I sat at the table with them and asked to have some" fun with numbers" (a hint of sarcasm floated over the wrought iron table…)

 

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A Bright Future

A Bright Future...

by Danny Summers

That's what I see ahead for Garden Retailing and the Horticulture Industry as a whole. We have several both direct and indirect evidence to support this vision for what's beyond the horizon. First, let's consider what almost every Garden Center has experienced the past 15+ months. Reports of seeing 20-25% new customers and a high percentage of them were young. And by the questions they asked, they are new to gardening. We have wondered if they would return this spring and most indicators point to YES, they have. These new plant and gardening enthusiasts are finding their own joy and passion in their garden activities. If we can continue to help them be successful and build upon this new-found relationship with plants and their garden, this may very well be the much needed bridge of transition between boomers and the next generation. These new young customers are one of the best pieces of evidence to support the vision of "A Bright Future."

Additional evidence to support a vision for "A Bright Future" can be seen in this year's nominees for Green Profit Magazine Young Retailer of the Year Award. In the December 14th edition of GROUPtalk, we announced a new Group effort to co-sponsor and promote Green Profit Magazine Young Retailer of the Year Award for 2021. The Garden Center Group, with support from our Partners for Success, are official sponsors of the 16th annual award, along with AmericanHort.

This past week, Green Profit announced the three finalists for this year's awards. They are:

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How About a Refill?

How About a Refill?

by Danny Summers

 

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The Year of Alignment - Part Two

The Year of Alignment - Part Two

by John Kennedy

As we move into the marketing magic of the year, driving focus and attention to our garden centers, which in turn drives foot traffic and the return of new found “fan-demics” (I just made that up) as well as our existing client-base, I thought it might be nice to take a good long look in the marketing mirror.

Each morning before coffee, I take seven steps to the WC to throw some water on my face, brush my teeth, and take a good long look at the drain and damage 56 years of being me has brought to my face--wrinkles from smiles and sun damage, baggy eyes from the six hours of sleep, and a blank stare into the possibilities the day will bring as I slowly kick the cobwebs to the curb, and embrace a deep and spiritual sense of gratitude that I am on the right side of the grass today.

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What's Your Score?

What's Your Score?

by Danny Summers

What's Your Score?
From your customer's perspective... that is a very important question.

In a matter of days or weeks, your Center will see the normal surge of customers with that "Spring Fever" look in their eyes and this important question will begin to be answered by the only people that really matter... your customers. Many of you may already been seeing them. We all know it takes a lot of preparation and training to meet and exceed the customer's expectations and therefore receive their highest scores. High scores relate to repeat visits, and connected and loyal customers. If asked, how will they answer this question?

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2021: The Year of Alignment

2021: The Year of Alignment

by John Kennedy

Happy New Year and Happy New You. The previous year (formally known as 2020) has left an impact on all of us, and to not have been affected, changed or transformed would be both unrealistic as well as unfortunate.

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Good News Fridays

Good New Fridays

by Jean Seawright

After nine long months of living with a pandemic, employers and employees alike are exhausted and stressed. Thankfully, the end is now in sight, although it won’t be fully realized for several months. For now, the virus is surging again and, this time, in the midst of the holidays that even in the best of times can create anxiety for many people.

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Some Business. All Pleasure. No Regrets

Some Business. All Pleasure. No Regrets

by John Kennedy

As we continue to adapt and accept the new landscape of the garden center industry and find peace, gratitude and joy in the cracks and crevices that appear, I feel a new “rebirth” approaching…a new outlooka new view over the horizon.

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By the Numbers: The Top Three Motivators

By the Numbers: The Top Three Motivators

by John Kennedy

Nearly 70% of employee turnover is a direct result of owners and managers falling short in feeding & growing our teams. Join John Kennedy in his latest “Insights” video series as he addresses the Three Top Motivators of employees in the workplace.

After the record growth this year in our garden centers, what efforts are being made to recognize & reward the outcomes your teams have delivered? John tackles the top three things employees look for from their leaders and provides insights into the retention and motivation of your top talent.

Enjoy.

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Performance Reviews:The Pruning that Leads to Blooming!

Performance Reviews: The Pruning that Leads to Blooming!

By Jean L. Seawright, CMC

There’s no question that employees are more effective when working in an environment that promotes regular communication about expectations and results. People want to know where they stand—even if it isn’t good. A performance review can address this need by answering the burning question every employee has: “How am I doing?”

Unfortunately, in many organizations, performance reviews have gone by the wayside, even though the younger generation of workers—the Millennials—are known for their need to receive regular feedback (and praise!) from management.

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Thinking: The New Muscle Workout

Thinking: The New Muscle Workout

by John Kennedy

For many of you who have known me over the years, my son Benjamin has been a constant guiding light of purpose and passion in my life since the day he was born.

The most important and impactful effort we make in our lives is the role we play in crafting the moral compass of values and behaviors that impact our children, our loved ones and our companies. I am no different and I am blessed to be part of the family of families in the Agritourism Life.

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By The Numbers: The Four Types of Thinking

By The Numbers:  The Four Types of Thinking

by John Kennedy

 

Welcome to March and what looks to be an early arrival to Spring!

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January Word of the Month: Visualization

January Word of the Month: Visualization

by John Kennedy

 

Happy New Year...The perfect year to kick off the concept of visualization with 2020 Vision. In the following short video you will learn the value of Sensory Integration – The ability to blend multiple senses together to create a higher chance of success in goal setting and strategic planning. Key take away—“Write it Down”.

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December Word of the Month: Reflection

December Word of the Month:  Reflection

by John Kennedy


Welcome to our final ReFresh Calendar of 2019. As we arrive into the month of December, let us take time to  “Reflect” upon the two aspects of our lives—professionally and personally.  In this short video, we address the three questions you may want to ask yourself regarding how your  "business year”  went, and the one question you may want to ask yourself while looking in the mirror on December 31, 2019.     “I’m looking at the man in the mirror…"

With 2020 Vision, let us reflect back upon this past year, as we look forward to our next.

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November Word of the Month - Grateful!

November Word of the Month - Grateful!

By John Kennedy

Welcome to the official beginning of the  “holiday season” as we look to bring a close to another year—both professionally and personally.

Thanksgiving is a time when we give thanks for the many blessings that have come our way...an opportunity to truly be GRATEFUL.

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September Word of the Month - Drive

September Word of the Month is “Drive!”

by John Kennedy

 

It’s time to look through your windshield of the future and not the rearview mirror of the past.

This month we focus on your business as an automobile and learn to shift out of neutral, park or reverse and LeaderSHIFT into DRIVE. I’ve been  really centering my clients on the intention of strategic planning and focusing on the future this year…this is the perfect time to invest in tomorrow and beyond!

Enjoy!



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August Word of the Month - Engagement

August Word of the Month - Engagement

A Double Shot of Engagement
by John Kennedy

 

As the “ReFresh” video described the importance of engaging your customers in understanding their needs and expectations, this article addresses a similar approach for your company and your team of committed and dedicated employees.



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July Word of the Month - MOTIVATE!

The July “Word of the Month” is MOTIVATE!

by John Kennedy

 What motivates you and what are you going to do about it? 

As the month of July heats up, so too should your willingness to circle back and reinvest in yourself. We are past the midpoint of the year, and it would be wise to give yourself a “check up from the neck up” and reward yourself.  Our jobs in leadership are plentiful, and the selfless way we commit to motivating others should become a selfish way to motivate yourself.

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June Word of the Month - GROW!

June Word of the Month - GROW!

By John Kennedy

 

Welcome to the month of June where the word of the month is GROW! In every aspect of our lives, there are so many things we need to focus on to grow. In fact, I think there are actually too many things to focus on, which in turn, becomes somewhat overwhelming.

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Finding Your Balance

Finding Your Balance

by Danny Summers

Let's face it. Spring is a marathon and you and your entire staff are exhausted near the end. It's Week 23 and the energy level is waning. I thought this would be a good time to make suggestion. How can you and your team find your balance in the next few weeks?

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