Your Future Team and Audience
Your Future Team and Audience
by Danny Summers
Look at the faces above.
Just imagine, this could be your top management team some years from now.
Look at the faces above.
Just imagine, this could be your top management team some years from now.
It’s that time of year again!
Yup! You guessed it… Baseball is back!
Where does the idea... that really changes things begin? We could say it begins with a spark. A single thought. It might be called "the lightbulb moment". A quick search at Merriam-Webster defines spark as...
Spark - as a noun
Last month, I saw the news that Harris Rosen, founder of the Rosen Hotels & Resorts in the Orlando, Florida, area, passed away. That brought back thoughts and many memories of The Fall Event in 2015 and is the basis for this message. Harris was kind enough (and we were fortunate enough) to have him give The Group a personal welcome at the start of The Fall Event 2015. More about that a little later. But first, let me share what I have learned about Harris Rosen.
The Fall Event 2015 was in Orlando and our host hotel was the Rosen Plaza (one of three Rosen Hotels located in this area of International Drive), just across the street from the Orange County Convention Center, where The Landscape Show is held each year. The Landscape Show, produced by the Florida Nursery, Growers & Landscape Association (FNGLA), is a sister event to TPIE and serves the more general industry segments, more non-tropical, you might say. On the final day of The Fall Event 2015, participants were able to experience The Landscape Show.
It is easy to make light of or dismiss a single idea, no matter how small it may seem at the time. What we most likely don't see at the time is the potential impact of that idea.
It could appear just to be a SPARK of an Idea. And, if we are not paying attention, we may miss opportunities.
When I first started working with The Group in 2012, I remember hearing from a number of our Owners this comment, "I just can't take on anything new. My plate is full."
It didn't take long for me to realize these were the same Owners who only had one person connected to all of The Group programs. You probably already know where I am headed with this...
Dealing with Difficult Customers
With the four expectations of our customers established (a perfect product, delivered in a timely way, by caring friendly people, with world-class problem solving), let’s focus on the last one—world-class problem solving.
Keeping Your Customers
Now that we know why customers leave, let’s find out what it would take to KEEP them.
As the Spring season begins to take shape throughout most of the US, and as IGC’s fill the new and returning roles of retail (hiring or re-hiring), this is the time to reinvest in training and development.
I recently had the chance to present a webinar for one of The Garden Center Group Partners for Success—Proven Winners, titled “Batter Up!” where we compared spring training in baseball to spring training in garden centers. The same “Back to Basics” approach is a wise way to kick start the body and the brain to ready for the season ahead.
Past:
A few years back, I wrote and presented to The Garden Center Group about a healthy business being equivalent to a healthy body. The similarities are easy to see and the approach is easy to execute.
When we go to the doctor’s office for our annual check-up (or unfortunately when we are sick), there are a few Key Performance Indicators (KPIs) or body metrics that they measure---Blood Pressure, Height/Weight, Temperature, Pulse and BMI (Body Mass Index). These provide a window into your current condition and are usually compared to your last visit.
It’s been over 22 years since the roll-out of The Garden Center Group Mystery Shopper Program. Over three thousand, 600 hundred (3,600+) shops have been completed that form the basis for great customer service benchmarking. Carl Phillips has been instrumental in the program development since its inception. He is known as one of the mystery shopper industry founding fathers and The Group is blessed by having his guidance. Carl shares a number of blog articles and the following is one he shared last month and we think it is timely for your review.
As the dust from The Fall Event settles and the lessons and blessings found in Cincy are applied back home, I thought it important to share the message I delivered on the final day to all of The Garden Center Group members who may not have attended or had to catch a flight home.
Ultimately, the presentation centered around the common threads of excellence found inside of great leaders, athletes, business owners, and garden centers in the world. Three attributes that they all share which place them at the top of their game—the best of the best!
As we see the initial signs of the 2023 economy play themselves out in April’s numbers, and forecast for May, June and July are just around the corner, we should never underestimate the investment in your people.
One of the Centers within The Garden Center Group has committed to a “People First” vision for 2023. Another has committed to “Build the Bench!” in 2023, and both are poised to propel themselves into the future of their businesses by focusing on the soft skills just as much as the hard goods of their retail operation.
Have you ever thought of your work as a craft? Not craft as a hobby, but as a craftsman. I often refer to our industry as having some of the most wonderful people and how there is something very special about people who grow or sell plants.
Horticulture, much like farming, has great assets in the people. For us, it is the people who call Nursery, Garden Centers and Landscaping home.
A SuperPower is a unique force or gift – something that you’re especially good at or something you are recognized for. Just like Superman (or woman), we all have our SuperPowers (or strengths).
Recognizing each person on your team's SuperPowers can help unify and build upon these strengths. This also can help spread those talents across the entire organization. You already know who is "Super" in certain areas. Recognizing these SuperPowers will encourage everyone to learn and grow.
Years ago, before The Garden Center Group Fall Event was in Nashville, I took a flight down to see my favorite band—Counting Crows. They were playing at The Ryman Auditorium, and I had never seen a show there before. Toad the Wet Sprocket opened for them and it was a delightful evening and amazing venue. I wanted to make it an extra special experience over all, so I booked a room at the famous Hermitage Hotel (I felt I had earned the gift to myself with nearly 15 years on the road) and it became the first official check on my newly scribed “Bucket List.” Seeing U2 in concert was next, and I am happy to report I earned another Bucket List Check Mark the following year!
As I walked back from the show with my newly purchased merch-- a Counting Crows Tee Shirt with “I am Color Blind” printed on it--- I approached the hotel, and the doorman kindly opened it, smiled and said: “Oh, are they in town?”
Sir Winston Churchill once said, "We make a living by what we get. We make a life by what we give."
This simply yet powerful statement emphasizes the importance of serving. Whether serving our family, our faith, our community, our country, or each and every person we see each day, the act of serving has great value. This also relates to every Guest that enters your Center. On May 2 of this year you may remember a message I shared titled "At Your Service". In that message, I said there is one thing you and your Team can do to begin... (Ok, actually 3 things)
At first glance, you might think I am referring to Spring 2022 performance numbers and this title very well could be used to describe the late spring arrival and the numbers we are seeing in the Weekly Department Review (WDR). But I want to first ask the question... Have you ever heard of a Report Card Grade of "Not Yet"? I hadn't until a few weeks ago when I found a quote by Dr. Carol Dweck to use in the April 25th edition of GROUPtalk for the Quote of the Week. The quote is:
“The hallmark of successful people is that they are always stretching themselves to learn new things." ~ Dr. Carol S. Dweck
Dr. Dweck is a renowned psychologist who introduced the world to the term “growth mindset”. She is the author of Mindset, a book that introduced the differences between a Fixed Mindset and a Growth Mindset. As I read more and even watched several presentations of Dr. Dweck's work and her research on having a growth mindset, I realized this is not just for children and their development. It applies to all of us.
As we continue into the busy season, we want to ensure that we are growing our people just as well as we are growing our plants. We know what a plant needs to thrive (water, fertilizer, and sunlight) but what about our people? In this short video, you will learn that there are three important fertilizers your people need from you in order to thrive--To be Heard. To be Valued. To be Respected.
The majority of employees who leave organizations claim the top three reasons they left are lack of appreciation (catching them doing something right) delegation (teaching new skills to improve their personal and professional development needs) and communication (being in the know and understanding the “why” relating to their work). To be heard, valued and respected are outcomes of these efforts…we grow what we feed!
As we “spring forward,” we hope to not fall back into old habits! One bad habit many managers and owners have is the habit of saying too little…until it’s too late.
The opportunity to say more up front and explain not only “What” needs to get done and “How” it needs to get done, but the “Why” with new and existing staff, can lead to less confusion, stress, and frustration—a recipe for disaster in a busy spring with an already uphill fight for employees.