What's Your Focus?
What's Your Focus?
by Danny Summers
Over the past several weeks, I have seen messages from two people I greatly respect as message "gurus." Both seem to be pointing us in a similar direction. I will share portions of each of their messages here, add some perspective that I think can be important for you as a Garden Retailer, and, of course, push you to see their full messages and also connect and follow both of them.
The first is Michael Katz. Michael created Blue Penguin Development some years ago and since then has become one of the nation's best at email marketing. Since launching Blue Penguin in 2000, Michael has been quoted in The Wall Street Journal, The New York Times, Business Week Online, Bloomberg TV, Forbes.com, Inc.com, USA Today, and other national and local media.
