To zero in on increasing sales, average transaction, and average items per transaction look closely at the individual building blocks that make up each sale. There are three basic building blocks to this empire.
"It was easy for me to turn things over to the experts since none of the music I listen to would ever be used for creating a shopping environment at garden centers. Hendrix, Zappa, King Crimson and Miles have their place, but probably not among the petunias. But garden center owners asked me for help in deciding what music to play in their stores. My job has always been to help solve garden center problems. So I did.
[Robert] "Danny called me last Monday and asked about my Super Bowl commercial review. Old news now, so a quick response. For once, the game was way better than any commercial. Other than the extended spot the NFL ran at the beginning, then maybe the Bill Murray Groundhog Day one since it was groundhog day, there was nothing super about any commercial this year."
[Danny] In case you missed the one ad Robert mentions above, simply click on the image here to see it. Robert's top-pick of JEEP's replay of Bill Murray in Groundhog Day is actually the winner of USA Today's Ad Meter - See details here.