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Newton's Third Law of Motion... at Retail?

by: Danny Summers
Category: Danny's Blog
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May
01

Newton's Third Law of Motion... at Retail?

by Danny Summers

The idea for this message began with the way a clock pendulum swings from one side to the other. Whether you are looking at styles and colors in apparel, paint colors for home decor and furniture, or even cars, next year will they be more square or rounded in the newest styles, one thing that is consistent... is change.

Ever heard someone say, "If you don't like the way [it] is (substitute any topic you like for "it" here), just wait. That too will change." Certainly, styles come and go, and many even return. This is where the reference to How the Pendulum Swings or Newton's Third Law of Motion comes in.

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Displaying Confidence

by: Danny Summers
Category: Rachel Reynold's Blog
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Mar
31

Displaying Confidence

Rachel's New VM Course is Ready!

A Visual Merchandising Program for Independent Garden Centers
Displaying Confidence is a visual merchandising training + community experience designed specifically for independent garden centers that want their store to feel more inspiring and more shoppable, and be more profitable. Your staff will learn foundational merchandising skills and how to cultivate self leadership in a high-profile role.

Created by Rachel Reynolds of Birds Eye Visual Merchandising (former garden center employee + seasoned nursery visual merchandiser), this program teaches garden center owners and staff how to create intentional, beautiful, high-converting displays that help customers buy more, feel more confident, and stay longer in the store.

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Are You an Experience Maker?

by: Danny Summers
Category: Danny's Blog
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Oct
20

Are You an Experience Maker?

by Danny Summers

Unless you are totally new to GROUPtalk (joining the last week or so) or maybe GROUPtalk has been directed into your SPAM folder the past 5+ months, you know Becoming The Experience Maker has been a major subject for us this year.

We first introduced the subject by promoting Dan Gingiss to be our keynote presenter at The Fall Event 2025. That was back in May. You have had the opportunity to see and hear Dan three times over the past month. Two times at The Fall Event 2025.

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Beyond the Brick and Mortar—Two Years Later-Part 2

by: Danny Summers
Category: John Kennedy's Blog
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Aug
11

Beyond the Brick and Mortar—Two Years Later (Part 2)

Vendors and Retailers collaborate and partner in the new digital space of e-commerce.
by John Kennedy

In this second installment of a two-part series on the E-Commerce movement, John shares “The What & The How” of the E-Commerce Connect program and invites Group Members to enjoy the benefits of the additional revenue while reducing your inventory and labor costs. There will also be a panel discussion at The Fall Event discussing the E-Commerce Connect Program.

Two years ago, this past May, I was invited to write an article about the growing trend of independent garden centers looking to increase their revenue and relevance within the convenience economy space of e-commerce. The link to the initial article can be found HERE. And the Part 1 of this message is in my Group Blog HERE.


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Becoming The Experience Maker

by: Danny Summers
Category: Danny's Blog
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Aug
04

Becoming The Experience Maker

by Danny Summers

I did not come up with the title of this message myself. Becoming the Experience Maker is the title of Dan Gingiss' new book, which is the 2nd edition of his award-winning book, The Experience Maker, originally published in 2022. Dan says...

"In today’s competitive retail environment, Garden Centers can no longer rely on price or product alone to stand out – customers have more choices than ever. So, how can your business cultivate long-term loyalty and turn shoppers into passionate advocates? The answer is Customer Experience."

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Beyond the Brick and Mortar—Two Years Later

by: Danny Summers
Category: John Kennedy's Blog
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Aug
04

Beyond the Brick and Mortar—Two Years Later–Part 1

Vendors and Retailers collaborate and partner in the new digital space of e-commerce.
by John Kennedy

In this first installment of a two-part series on the E-Commerce movement, John explains “The Why” regarding IGC’s leveraging technology to reduce the impact of weather from their foot traffic and expand your customer experience into a 24/7 model.

Two years ago, this past May, I was invited to write an article about the growing trend of independent garden centers looking to increase their revenue and relevance within the convenience economy space of e-commerce. The link to the initial article can be found HERE. 


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What If... We Could Seize Every Opportunity?

by: Danny Summers
Category: Danny's Blog
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Apr
28

What If... We Could Seize Every Opportunity?

by Danny Summers

What if... you could seize every opportunity to welcome every person who walked through your gates or through your doors? (I'm not talking about a used-car salesman approach here, but a welcome to our house type greeting.)

What if... we were coming to your home for a special meal or function? The idea of welcoming everyone would certainly be what you would do and what we would expect, right?

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The SPARK of Innovation

by: Danny Summers
Category: Danny's Blog
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Feb
24

The SPARK of Innovation

by Danny Summers

Where does the idea... that really changes things begin? We could say it begins with a spark. A single thought. It might be called "the lightbulb moment". A quick search at Merriam-Webster defines spark as...

Spark - as a noun

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The Natural Connection

by: Danny Summers
Category: Danny's Blog
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Mar
04

The Natural Connection

by Danny Summers

If you have been with us in The Group for some time I'm sure you think I am heading into either The Nature Fix or Emotional Marketing areas, shared in recent years.

The idea actually came from a totally outside source, but our two major programs have left their marks on my thinking. I guess you could call this a hybrid message. Or simply... an outside message with internal influence or flavor!

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