The Summer Solstice & Perennials

by Danny Summers

This message title may at first seem somewhat strange, but there is a connection.

Last Wednesday, June 21st, was the Summer Solstice, the longest day of the year. And it was also the Darwin Perennials Day at Ball Seed headquartered in West Chicago, IL. What a beautiful day to celebrate and share so much about this important category, Perennials. That Wednesday morning, I had the thought... it's the perfect day to be thinking about Perennials... the longest day of the year for the longest-running plant category (for herbaceous plants at least).

A Better Traffic Flow = Better Marketing

by Sid Raisch

Part 3 of a Series with the Theme “A Better _______ = Better Marketing”
   [Go to Part 4 - A Better Pricing Effort = Better Marketing" - HERE]

Marketing is an important part of the job of everyone in a company. It’s everything a company and everyone in it does within, outside, around, and beyond. In this series of articles we’ll be discussing how different views of marketing make a huge difference in choosing, taking, and owning our position now and in the future.

A Better Merchandise Selection = Better Marketing

by Sid Raisch

Part 2 of a Series with the Theme “A Better _______ = Better Marketing”
  [Go to Part 3 "A Better Traffic Flow = Better Marketing - HERE]

Search for the Best!

by Danny Summers

New Plants and New Products create excitement. The combination of anticipation, expectations, and optimism drives the powerful will to explore. Just ask Indiana Jones – although he wasn't searching for what's new.

The interest in what's new is certainly true in our industry and two weeks from now, many of us will be at Cultivate'22 in Columbus, Ohio. While its roots have been in floriculture production, today Cultivate includes all segments of the industry and covers all five of what I call our standard greengoods categories: Annuals, Herbs/Veggies, Perennials, Shrubs and Trees – and even a few Tropicals.

The Group Winter Tour - Are You Ready?

by Danny Summers

Are you ready for a Winter Tour of The Group's Garden Centers?

Does this get your attention? I hope so. The Garden Center Group's Winter Tour is very convenient. It can begin on that first cold winter day when you have plenty of time and a hot cup of coffee or tea. It will be time to explore dozen's of fellow Group Centers you have never seen or maybe haven't seen in years.

You can travel on your own schedule. Begin, then decide where to visit and pause when needed. At each stop as you see things you like or want to know more about, you can take a minute and send that Center a quick email.