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Tell Me a Story - Part 2

Tell Me a Story - Part 2


by Robert Hendrickson

[Continued from Part 1. If you want to return to Part 1, CLICK HERE]

My last article ended with my belief that the future of the garden center industry depends on  these eight words... 
"Our future is in the stories we tell." But why stories and why stories now?

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Tell Me A Story - Part 1

Tell Me A Story - Part 1

by Robert Hendrickson

To understand the message in this article I need you to stop reading and watch Johnnie Walker "The Man Who Walked Around The World. This is a Watch the six minute video then come back and continue reading what I'm about to say. Ok? Good.

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A Sign Program with an Essential and Expansive Message

Eye-Opening Banner Series at Dothan Nurseries 
Highlights the "IT" Factor of Gardening 

A recent project with J. D. Boone and Dothan Nurseries is worth sharing as an illustration of the expansive potential of POP signage executed with a strategic message. 

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No Message is an Island

Integrate Your Marketing Communications for More Impact
by Tom Kegley

 

With so many ways to reach out to your customers– advertising, email, direct mail, in-store signage, events, social media, and more– it’s easy for your marketing communications to become diluted or disjointed. In today’s ocean of messaging, the isolated message gets lost.
 
No Message is an Island is a macro communications approach for today’s media. If you identify your big message, weave it into every channel you use to speak to your customers, and coordinate the execution, your marketing becomes so much more effective. Whether your campaign is for a weekend, a season, or the entire year, make it stronger by connecting your islands of messages into one giant continent.
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Learn why and how No Message is an Island in 7 minutes in Tom’s moving online presentation.

 



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