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Just Imagine...

Just Imagine...

by Danny Summers

Imagination is a wonderful gift that we all have. I believe we all have the same level of imagination when we are born. You can see so much of this gift in the eyes of children. I see this in our grandchildren's eyes now. You may remember a photo I shared a little over a year ago of our oldest grandson when he was just about 3 and he stood in front of Georgia Aquarium's largest tank, Ocean Voyager.

Here's the photo I shared then. Try to imagine what this 3-year-old was thinking at the time.

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A Better Recession Effort = Better Marketing

A Better Recession Effort = Better Marketing

by Sid Raisch

Marketing is an important part of the job of everyone in a company. It’s everything a company and everyone in it does within, outside, around, and beyond. In this series of articles, we’ll be discussing how different views of marketing make a huge difference in choosing, taking, and owning our position now and in the future.

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Health + Time

Health + Time

by Danny Summers

To continue on the message from last week – A Recipe for What Matters (or we might say What Matters Most), I included a tease of sorts on some thoughts for additional ideas...

Health and Time.

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A Recipe for What Matters

A Recipe for What Matters

by Danny Summers

Each of us sees numerous ads every day. They come at us from all directions and it seems to only increase in methods of how or where we see them. Certainly, TV, radio, internet, and of course every social media page we interact with is pushing products. Even some gas stations are pushing ads at the pump. Most are very promotional and the worse ones seem like they were designed by ex-used car salesmen (no offense if you have friends or family in that tough business). But you know what I mean. It's all about price and how low they can go.

If you have been in The Group any length of time, you know we began early on hearing from The Group founder, Robert Hendrickson, how you should focus on a different type of message – telling a story. One that connects with the audience, and speaks to their needs or interests in a real and caring way all while sharing the enjoyment and benefits of the garden and gardening activity. Robert would challenge us to think... if you come across as just selling something, you are most likely on the wrong path. This is a great time to quote a famous person from Hannibal Missouri (where Robert and Wendy now live)...

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A Better Pricing Effort = Better Marketing

A Better Pricing Effort = Better Marketing

by Sid Raisch

Marketing is an important part of the job of everyone in a company. It’s everything a company and everyone in it does within, outside, around, and beyond. In this series of articles, we’ll be discussing how different views of marketing make a huge difference in choosing, taking, and owning our position now and in the future.

Interesting concept that pricing has anything to do with marketing, but it has EVERYTHING to do with marketing. And it has everything to do with every penny of Revenue and Profit. There is nowhere else in your company or on earth that Profit can come from, if not included in your price from the beginning.

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Plant Talk

Plant Talk

by Danny Summers

We can take this conversation in so many directions. A very important one is how attached countless new "Plant Parents" are to their new plant-family additions. It doesn't take long when browsing social platforms to see this in full display. In fact, the photo above (minus my title "Plant Talk" added) was found on a blogger's page with the title "DIY - Speech Bubbles for Your Plants" as she shows you how to make your own conversational signs. She related it to having reminders of how a plant needs certain care in order to thrive. Doing a simple search like "Plant Talk" will quickly yield a huge number of discussions like "How to Talk to Your Plants" or even "Is it Normal to Talk to your Pets and Plants?"

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See What a PLANT Can Do

See What a PLANT Can Do

by Danny Summers

The idea of this message came to me when I remembered Darren Abbott (Hallmark) sharing details of their One Million Card giveaway. He explained it began on March 27, 2020, as many of their Gold Crown Stores were closing due to COVID shutdowns and they were getting a large number of requests from people needing ways to connect to loved ones. The program began with the idea of offering 1 million cards to their loyalty members, sent free by mail. The initial announcement said, "Hallmark gives people a way to connect through acts of caring and support during uncertain times." Darren described how their team was able to gather enough cards at their distribution centers (that were almost shuttered as well) and within a few days, they had the program pulled together.

To say the offer was well-received is an understatement for only seven days later Darren said their President and CEO came to him and said, "I don't want you to stop, let's keep going." So, with that Hallmark announced it was adding an additional million cards to the offer. Each responding Hallmark Rewards member received a bundle of 3 cards with a cover page that said the following...

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Plants R Us!

Plants R Us!

by Danny Summers

Not even unpacked yet and they have a plant in the room!

Does this title seem familiar? I first related it to Toys R Us. It came to mind when I was working on a presentation to share at Farwest 2022 a few weeks ago. I was looking for a graphic that represented new first-time young home buyers. Just the weekend before we had been helping our great nephew, Zac, and his wife, paint at their new home they recently purchased. They had not yet moved any furniture in but just inside the front door, next to a window, they already had a new tropical plant sitting there.

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A Better Traffic Flow = Better Marketing

A Better Traffic Flow = Better Marketing

by Sid Raisch

Marketing is an important part of the job of everyone in a company. It’s everything a company and everyone in it does within, outside, around, and beyond. In this series of articles we’ll be discussing how different views of marketing make a huge difference in choosing, taking, and owning our position now and in the future.

 

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What if...

What If…

By Danny Summers

What If... someday you are busy with your normal routine and... something really magical happens.

Sometimes new ideas that are real innovations come when you least expect them. And maybe even when you're not really even paying attention. Can you imagine having such a new idea that is so innovative that it creates a whole new business or product line? That is exactly what this story is about. And it is TRUE.

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What Recession?

What Recession?

by Sid Raisch

“It’s the ECONOMY!”

Once in a while there’s a phrase that’s quoted and wins an election as this one did. Similarly we are running for election by our customers and other constituents (all the people in our audience) to support if not come into our store every day they go to a store, or could (including online store).

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The Power of Connection

The Power of Connection!

by Danny Summers

I believe the Power of Connection can mean everything! We saw first-hand what all of us being connected through The Group meant during the turbulent weeks in the spring of 2020. And even since then the Power of Connection has shown us much more. It enabled us to quickly pivot to react to the changing retail environment and needs of your Guests. It also provided results from these positive management changes through our Annual P&L Studies for both 2020 and 2021. The fact is your Power of Connection with 130+ peer Centers through The Group offers the unique resources many other Centers do not have.

The Power of Connection could also describe what we have witnessed over the past two years with so many people being drawn to the activity of gardening and having plants in their lives. Last year at The Fall Event 2021 we experienced The Nature Fix story by Florence Williams and why we all need more nature in our lives. This has not changed in 2022, even though sometimes weather restricts our opportunities. The Power of Connection with gardening and plants and their positive benefits should remain one of our primary focuses to share with everyone.

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The Gold Standard - Gold, Hallmark & GMROII

The Gold Standard - Gold, Hallmark & GMROII

by Danny Summers

Gold has been a highly-valued precious metal throughout recorded history. Gold hallmarks originated to show the purity of gold in a piece of gold jewelry and included the mark of the certifying office that guaranteed the purity as well as the fineness or caratage of the gold. Later, trademarks that showed which goldsmith had manufactured the product were added.

Hallmarking gold jewelry was Europe's earliest form of consumer protection, dating back to King Louis IX of France and Edward I of England in the 1200s. As craft guilds sprung up in these two dominant markets during the Middle Ages in Europe, state-appointed assayers examined precious metal goods. Their prescribed mark, and subsequently marks for individual goldsmiths and production dates, became a pre-requisite for gold items offered for public sale.

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The Mark of a Good Mark

The Mark of a Good Mark

by Tom Kegley

Your logo might be the most powerful tool in your marketing kit. Not to be confused with your brand– the sum of your reputation and your customer’s experience with and perception of you. Your logo is the mark of your brand– the salutation and closing signature of all your graphic communication.

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The GREEN Escape

The Great Green Escape

by Danny Summers

Depending on your preference of movie genre (and maybe the number of "seasons") you may recognize the original title here. It takes us back to one of the most iconic war movies, originally released in 1963. It featured a star-studded cast including Steve McQueen along with James Garner, Richard Attenborough, James Donald, Charles Bronson, Donald Pleasence, James Coburn, David McCallum, and many more. But that's not what I was thinking of when this title idea came to mind.

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Sharing the Good News

Sharing the Good News

by Danny Summers

Sharing the "Good News" of Joy and Knowledge of Plants and Gardening is a wonderful gift that our Garden Centers do every day. In its very purest form, it is sharing a love for nature.

We all have a favorite teacher we can remember who made a big impact on us growing up and we also have friends and family that influenced us with their talents and interests in hobbies and treasured activities.

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The Possibilities of Plants

The Possibilities of Plants

By Danny Summers

If you were with us at TPIE 2022 last week, you will understand my thoughts in this message today. Let's begin by seeing if you agree with this statement:

"Interest in Plants and Gardening has never been higher."

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The Group Winter Tour - Are You Ready?

The Group Winter Tour - Are You Ready?

by Danny Summers

Are you ready for a Winter Tour of The Group's Garden Centers?

Does this get your attention? I hope so. The Garden Center Group's Winter Tour is very convenient. It can begin on that first cold winter day when you have plenty of time and a hot cup of coffee or tea. It will be time to explore dozen's of fellow Group Centers you have never seen or maybe haven't seen in years.

You can travel on your own schedule. Begin, then decide where to visit and pause when needed. At each stop as you see things you like or want to know more about, you can take a minute and send that Center a quick email.

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Green with Envy!

Green with Envy!

by Danny Summers

It is so obvious. All you have to do is observe advertising trends to see how plants and gardening are being used to capture attention. We see major brands trying to leverage the natural "goodness" of plants and the activity of gardening as they promote whatever they want to sell. Most have nothing to do with plants or gardening.

It must be one of two possible strategies for why they would position their product or services parallel to plants or gardening. First, it might be to just capture the attention of the audience, realizing plants and gardening are one of the top growth categories over the past 18 months. The second possible strategy might be simply trying to absorb some of the positive "greenness" and to it imply they care, their products are wholesome, or good for you or the environment. It's like saying, "Hey our products are just as good as plants or gardening."

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Imagine

Imagine

by Danny Summers

Just imagine... No boundaries. No restrictions. No barriers. Nothing but "blue sky" space to think about things you normally don't. It's like those long summer days when you were a kid and had a world of time to dream big things and make stuff up. Let's open the doors and windows of your mind to just... imagine.

In 2015, The Fall Event was in Orlando and we had the opportunity to have Simon T. Bailey present to The Group. His presentation was based on his then most current book, 'Release Your Brilliance'. Simon said, "Up to the age of 4, most children are operating at a genius (or brilliance) level." He went on to say by the time they reach their early 20's only 20% are there and by their early 30's, only 2% are operating at a genius level. He added, by the time the average child is 17 years of age they have heard the word NO 150,000 times and YES only 5,000 times. Simon has continued on his quest to help everyone find their brilliance. Since then, he has authored five additional books to help encourage his audience's brilliance. You can see them HERE.

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