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By the Numbers: Five Things to Focus On

By the Numbers: Five Things to Focus On

by John Kennedy

I share how to manage your day so it doesn’t manage you. In this short 7 minute video, I identify the top five things to keep in front of you each and every day. In this crazy chaotic world of the “new now”, there is no way we could ever get everything we need to get done, done! However, focusing on the right things to get done and mastering the art of triage will give you more focus and clarity in your daily priorities.

Be safe and be well.



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Restless Gardening Syndrome

Restless Gardening Syndrome

by Sid Raisch

Consumers have been flooding into garden centers to soothe their case of RGS - Restless Gardening Syndrome, a craving desire for all things related to plants.

The important thing is not only that people are consuming our industry’s products and services with such vengeance. More important is WHY they are doing this. Pay attention to the reasons people are interested and focus your communications to promote these six major opportunities and you cannot go wrong.

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Category Growth Strategies: Moving Toward Improvement-Part 4

Category Growth Strategies: Moving Toward Improvement

By Steve Bailey and Bill Calkins

The following is the Part 4 of the series... Category Growth Strategies: Moving Toward Improvement. This was originally published in the June edition of greenPROFIT magazine and can be seen HERE. If you missed the Part 1, you can see it HERE, Part 2 - HERE, or Part 3 - HERE.

Earlier this year, Ball Publishing's Bill Calkins approached Steve Bailey about co-writing a series of articles that could lead garden centers through the basics of analyzing category performance and some of the measurements developed for The Garden Center Group Clients through the Annual P&L Study. The result is a series of four articles published in Ball's GreenPROFIT magazine in this spring.

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The Economy of Experience Collides with the Economy of Convenience

The Economy of Experience Collides with the Economy of Convenience

by John Kennedy


 

There are three types of economies that exist in the world—Price, Convenience and Experience.

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Operation: Engagingly Engage EVERY Single Customer Every Time

Operation: Engagingly Engage EVERY Single Customer Every Time

by Sid Raisch

 

To zero in on increasing sales, average transaction, and average items per transaction look closely at the individual building blocks that make up each sale. There are three basic building blocks to this empire.

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GROUPtalk-Live: Operation "Engaging the Engagers"

GROUPtalk-Live: Operation "Engaging the Engagers"

by Sid Raisch


Overwhelmed yet?

The past week brought many IGC’s to a new realization of frustration and awareness that this Curbside Pickup and Delivery thing isn’t scalable to meet peak Spring demand.

What to do about it?

Take a step back so you can take two or more forward. Things are about to get ugly, or we’re going to figure out how to keep that from happening.

Step in, and watch or listen to the recorded GroupTalk LIVE! You’ll hear, or hear again, why it is important to come up with your own plan for taking care of your customers who have been paying your bills all these years. Focus on that and you’ll be better able to cope with all of this.






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The Journey of Lifetime Learning

The Journey of Lifetime Learning

by Tim Quebedeaux

It has been almost a year since I started work with Steve Bailey. During that time, I have done onsite visits, attended Fall Event as a service provider, compiled the WDR weekly, and helped complete the P&L Study. I have gained a great appreciation for accountability in numbers and in the resolve of Garden Center owners to succeed. From those early Garden Center days to today, I recognize valuable information that I could have used 20 years ago, when I started managing Garden Centers.

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GROUPtalk-Live: Operation "Engaging the Customer"


GROUPtalk-Live: Operation "Engaging the Customer"

by Sid Raisch

On April 2, 2020, Sid Raisch presented the following ideas and lead a followup discussion. This 49 minute session offers ideas for how to develop an offensive position for building spring sales via alternative means. We offer the video recording as well as slides in PDF form here.
 

Can you make it?

The IGC Spring Sales Curve is about to be FLATTENED by the “flatten the spread of Coronavirus” efforts.

I fully support the need to flatten the C-19 curve, and to protect the most vulnerable from getting ill and dying in an overburdened medical care system. I’m hopeful that this can occur. But the practical reality is, while hope is essential, it is not a good business strategy. We are not going to hope our way out of the financial burden of this on your business.


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Lessons and Blessings

Lessons and Blessings

by John Kennedy

As I say often, God gave me two hands to make life easier and decisions simpler.

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It’s A New Financial Landscape

It’s A New Financial Landscape

by Steve Bailey

As the COVID-19 event unfolds, we are seeing garden centers closing down temporarily or reducing hours. Either one of these actions reduce Revenues and the ability to fulfill your Center’s financial obligations.

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Raising the Bar - in 2020

Raising the Bar - in 2020

by Danny Summers

"A funny thing happens when you RAISE THE BAR. People find a way to get over it, once they realize it's expected. Human beings can do amazing things - if they're asked to." 

   ~ John Powers, Boston Globe Writer and Author of 'Friday's with Bill' (Belichick).

 

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Approach Spring, and Every Season Positively

Approach Spring, and Every Season Positively

by Sid Raisch

This is timeless information to consider as every season approaches every year – especially Spring.

Spring Fever infects 100% of people, at least to the point they’ll take a walk or open a window to breathe real, fresh air. Fortunately, almost all of them also buy plants.  This is a GIFT, to be anticipated, appreciated, and taken seriously. Remember, it comes only once this year so it had better be a great one if you can make it so.

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By The Numbers: The Four Types of Thinking

By The Numbers:  The Four Types of Thinking

by John Kennedy

 

Welcome to March and what looks to be an early arrival to Spring!

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Make it up on Volume!

Make it up on Volume!
(Theoretically, you can do almost anything, but certainly not this.)

by Sid Raisch

We were brainwashed.


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When It Comes To Tracking Sales…

When It Comes To Tracking Sales…
What You Did Last Year Really Doesn’t Matter

by Robert Hendrickson

My doctor said my memory problem was due to two simple facts…

1. I’m getting older, it just happens.
2. The second reason was… uh… I don’t remember what the second reason was.


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The Cost of Creativity

The Cost of Creativity

With Comments from Robert and Danny

[Robert] "Danny called me last Monday and asked about my Super Bowl commercial review. Old news now, so a quick response. For once, the game was way better than any commercial. Other than the extended spot the NFL ran at the beginning, then maybe the Bill Murray Groundhog Day one since it was groundhog day, there was nothing super about any commercial this year."

[Danny] In case you missed the one ad Robert mentions above, simply click on the image here to see it. Robert's top-pick of JEEP's replay of Bill Murray in Groundhog Day is actually the winner of USA Today's Ad Meter - See details here.

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Sweat the Big Stuff…It’s Not All Big Stuff!

Sweat the Big Stuff…It’s Not All Big Stuff!

by John Kennedy

Welcome to the month of February and the month of FOCUS! 

As we gear up for our spring seasons throughout the United States, we have a tendency to identify all of the tasks that are necessary to get your business back into tip top shape. Those tasks are often many in number and certainly needed to meet the deadline of your kick off to the 100 days of sales that represent over 50% of your revenue for the year.

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The WDR and the NEW Changes for 2020

The WDR and the NEW Changes for 2020

by Tim Quebedeaux

A few years ago, when I was introduced to the Weekly Department Review as a Garden Center General. Manager, I was in awe.  There was so much data that I could use to analyze and improve how we were operating the Centers that I managed. 

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A Few Words Could Change Everything

A Few Words Could Change Everything

by Robert Hendrickson

You wouldn’t be reading this if it wasn’t for Ursula. There wouldn’t be a GROUPtalk, The Garden Center Group or my decades adventure in the garden center industry if Ursula hadn’t hired me to work at H.E. Nursery on a spring day in 1974.

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January Word of the Month: Visualization

January Word of the Month: Visualization

by John Kennedy

 

Happy New Year...The perfect year to kick off the concept of visualization with 2020 Vision. In the following short video you will learn the value of Sensory Integration – The ability to blend multiple senses together to create a higher chance of success in goal setting and strategic planning. Key take away—“Write it Down”.

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