The Benefit of Community to Grow Your Business - Part 1
by Danny Summers
COMMUNITY: The idea for this message has been developing in my mind over recent months. As I have talked with Retailers, both inside and outside The Group some observations have come together to support these ideas. I will share these observations in several segments in the coming weeks. Here's Part 1.
Earlier this year I received a call from a veteran garden retailer whom I have known and respected for a number of years. During the conversation, he talked about all the opportunities he had through the many years to meet and interact with fellow retailers at industry events and develop life-long relationships that have helped him be successful. He added that many of those events were no longer in existence today. He went on to tell me one of his sons was coming back into the business and he expressed his concern about how his son would develop business relationships, like he did. He went on to say he sees The Group as one of the very best opportunities today to network with fellow garden retailers, share great level of details, and build connections and relationships that could help his son to be successful.