You may not have actually signed a Horticulture Vow of Poverty, but did you sign up for it?
When it comes to the Horticulture Vow of Poverty, some may see it as a joke. But the reality is far from humorous. Sometimes, in the face of tragedy, all we can do is laugh. However, what if there's a way to transform that laughter into a solution?
A few years ago, a grower client was trying to come up with new ideas to improve and innovate the customer experience within their business model. My suggestion set off a chain reaction of ideas and improvements by the simple (yet somewhat complex) approach—why don’t we ask the customer?
Note: Don’t ask a question if you’re not prepared to hear the answer!
At first glance, you might think of the word Eureka as referring to a city or town. There are 4 or more in the US alone. But this message is intended to challenge you to think about the word as an exclamation:
This spring has a lot of people scratching their heads as some pretty interesting things you could also call unreasonable have been going on.
This is a message for the future with observations and inspiration from the past.
The idea for this message came to me as we began to study Cincinnati as the site for The Fall Event 2023. There are five main bridges connecting Cincinnati to Kentucky just across the Ohio River. The oldest, and most stunning, is the one pictured here... now known as the John A. Roebling Bridge. Its story is both amazing and inspirational. This is a story of ground-breaking design that led the way for other bridges around the world, including a very famous one (more on that a little later).
Reaching Your Audience has changed... a lot! If we could turn back time about 20 years, we would see Garden Centers reaching their audience in almost completely different ways... such as through direct mail, newspaper ads, a local radio stations, and email was becoming more widely used.
Fast-forward to today and the list has changed... almost completely. There is very limited direct mail being used today, and most of those are postcards and Every Door Delivery (EDD). A few Centers are still using local radio but streaming services such as Spotify and SiriusXM is attracting larger audiences. And a number of social platforms have reached new heights of influence.
The best time to save money is to reduce spending precisely when and where we are spending the most.
There is never a time that we spend more than right now in the peak of spring in this business. Reducing spending by a small percentage now yields greater dollars of savings than saving a big percentage, but a small amount in July, August, January, or February. Let’s spend less all the time.
Collaborate seems like a pretty lite word to describe what we do here in The Group. A quick synonym search for alternatives finds: Cooperate, Unite, Join, Team-Up, Pull Together, Hang Together, and many more. All of these combined much better describe what we know today as The Group.
In the coming weeks and months you will see us having more sessions to bring The Group together... to Collaborate!
Have you noticed the Phases of Spring that occur as we approach, endure, and emerge from the annual 100 Days of Horticulture Hell crisis?
There is a naturally occurring progression of events and associated emotions during the early spring through until the summer seasons.
We’re all busy. I’ll get straight to the point.
What’s different this year? What isn’t different but could be or should be, and what impact would that have? Do you even know? Read on.
Will this year be another 2022, yet another spring of about the same as the year before, if we’re lucky?
Note: Spring is about to take off (for some of you now, and later for others), this is for your winter-like weather morning cup of coffee thinking time. Since it’s the slower time of year, I’ve added several rabbit hole links to go down for more depth on the SHIFTing.
Focus on executing your Spring plan now, while allowing this article to wash over you so you can recognize signs of change in the coming months, and come back to it in Summer to allow it to influence your decisions about your future so you’ll be able to get to work on them before Spring 2024.
At first glance you could easily think I am referring to a vacation experience in a recent memory. For Karen and I, this could harken us back to several things.
One is our first visit to Walt Disney World and the chance to ride on Space Mountain. If you have never had this experience the easiest way for me to describe it is... A Roller Coast in the Dark! Or, as Disney would want to describe it.. a rocket ship in space avoiding meteorites! For Karen, the description is much shorter... just simply...
Part 5 of a Series with the Theme “A Better _______ = Better Marketing”
[Go to Part 6 "A Better Brand Execution = Better Marketing" - HERE]
When you finish this thoughtful message about Route 66, enjoy a version of It's Wonderful and Route 66... performed by Diana Krall and Natalie Cole at the end.
Over the last four years, in the Northern Virginia area, there has been a flurry of infrastructure improvements nearby our home in Centreville (a bustling DC Suburb). A crazy, constant cacophony of construction and chaos.
Part 4 of a Series with the Theme “A Better _______ = Better Marketing”
[Go to Part 5 "A Better Recession Effort = Better Marketing" - HERE]
Marketing is an important part of the job of everyone in a company. It’s everything a company and everyone in it does within, outside, around, and beyond. In this series of articles, we’ll be discussing how different views of marketing make a huge difference in choosing, taking, and owning our position now and in the future.
What If... someday you are busy with your normal routine and... something really magical happens.
Sometimes new ideas that are real innovations come when you least expect them. And maybe even when you're not really even paying attention. Can you imagine having such a new idea that is so innovative that it creates a whole new business or product line? That is exactly what this story is about. And it is TRUE.
As Group Centers are closing the books on Spring 2022 and the first half of the year, this is the perfect time to not only review the results but also begin to set in motion your plans for Polishing Details for the second half of the year and even 2023.
We have just received details from Tim Quebedeaux for The Group's Mid-Year Weekly Department Review (WDR) and we can now see individual category performances compared to previous years.
At first glance at this title, you might think it could be encouraging you to "Bring Your Best" to work every day. Or it could be an over-arching goal for everything you do. And both should be a goal. But this title is directed toward all of the combined knowledge, experience, and perspectives we will have as we meet at The Fall Event 2022. If we visualize all of the people sitting in the opening session, many are seasoned Garden Retailers, some are new to their positions, and some are the very best suppliers we have in our industry. Then if you add all our team of Group Service Providers we have even more combined experience. But it's not just the most experienced people that add so much – it's also the newcomers to the business. The younger generation comes from other backgrounds and has new and fresh perspectives and ideas.
I believe the Power of Connection can mean everything! We saw first-hand what all of us being connected through The Group meant during the turbulent weeks in the spring of 2020. And even since then the Power of Connection has shown us much more. It enabled us to quickly pivot to react to the changing retail environment and needs of your Guests. It also provided results from these positive management changes through our Annual P&L Studies for both 2020 and 2021. The fact is your Power of Connection with 130+ peer Centers through The Group offers the unique resources many other Centers do not have.
The Power of Connection could also describe what we have witnessed over the past two years with so many people being drawn to the activity of gardening and having plants in their lives. Last year at The Fall Event 2021 we experienced The Nature Fix story by Florence Williams and why we all need more nature in our lives. This has not changed in 2022, even though sometimes weather restricts our opportunities. The Power of Connection with gardening and plants and their positive benefits should remain one of our primary focuses to share with everyone.
As we inch closer to The Fall Event 2022, we wanted to highlight some of the presentations, people and products that will join us in Kansas City.
As you may have known from previous GROUPtalks, John & Souny Kennedy have created a wonderful digital platform that allows a busy Garden Center to run at maximum efficiency and engagement. It was originally created specifically for our Garden Center Group Clients and is called GroupSpace.