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Welcome to the ReFresh Calendar

Welcome to the ReFresh Calendar

by John Kennedy

The month of April is dedicated to the importance and impact of consistency.  From driving the customer experience to the art and science of plant health, ensure that your team sets standards to drive consistency in every aspect of the month.

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The Pulse of the Garden Center Industry

The Pulse of the Garden Center Industry

by Steve Bailey

You might think the title of this article is a bit of a stretch when describing The Group’s 2018 Profit & Loss Study. I don’t. There’s nothing in our industry that even approaches the depth of information reporting centers receive.

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Raising Your Invisible Ceiling on Growth

Raising Your Invisible Ceiling on Growth

by Sid Raisch

Do you have a plan to break through your Invisible Ceiling this Spring?

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The Forecast – Outlook for the Spring Season

The Forecast – Outlook for the Spring Season

featuring Dr. Charlie Hall and Dr. Marco Palma, Texas A&M, College Station, TX

The SNA Conference was held January 7-8, 2019 in Baltimore, in conjunction with MANTS. Dr. Charlie Hall, the nation's foremost green industry economist, teamed up with Dr. Marco Palma to provide insight on the outlook for the spring season.The following is the recorded presentation. Whether you were there for the event or not, this is an important 29 minutes for you and your management team to see again!

Should you hold back, stand status quo, or see this time of uncertainty as a time of opportunity? What impact will housing trends have on the economy? How will Generation X impact the market as the Baby Boomers are retiring? What will the 2019 spring season look like and how will it impact your business? Structural changes in the industry will also be discussed, along with strategic implication for growers, service providers, and retailers.


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#TheFallEvent2018-GardenAnswer

#TheFallEvent2018 - Garden Answer's Laura and Aaron present...

"YES YOU CAN Reach Your Customers through Social Media!"

Laura and her husband, Aaron, started Garden Answer, a YouTube how-to gardening channel filled with style, expertise and helpful gardening knowledge, in 2014. Today, they attract over 300,000 YouTube channel subscribers and have generated over 25 million views of their YouTube gardening videos. Garden Answer has 2.2 million followers and over 450 million video views. Garden Answer has become quite a sensation in just a short  time, and the numbers are continually growing!

Their tremendous popularity has prompted industry brands like Proven Winners, Espoma, Gardener's Supply, and others, to partner with Garden Answer to reach consumers.

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Denial is Under-Rated?

Denial is Under-Rated?

by Sid Raisch

She actually said this? I could hardly believe my ears, and had to ask, “would you please repeat what you just said?”

She said it again, “Yes - denial is under-rated as a coping mechanism.” Having just met her for the first time, I was both aghast, and willing to give her the benefit of doubt. Maybe she had it backward in her mind? Sadly, the further the conversation went, the clearer it was that she actually believed herself – that denial is a good coping mechanism. But of course, she’s dead wrong.

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