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Humor Therapy

Humor Therapy

by Danny Summers

It's time for some Humor Therapy. If you do any kind of search for Humor Therapy you will quickly find lots of resources. For instance, the University of Michigan Health System says, "Humor therapy (sometimes called therapeutic humor) uses the power of smiles and laughter to aid healing. Humor Therapy helps you find ways to make yourself (or others) smile and laugh more. When you think of Humor Therapy, you may picture clowns in the children's ward of a hospital cheering up sick children. Some hospitals now have humor carts that provide funny materials for people of any age. Many nurses have learned the value of providing a good laugh to those for whom they are nursing.

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Remembering Something Special

Remembering Something Special

by Danny Summers

For any Boomer reading this, it will certainly take you back to your childhood days. For anyone younger, I hope I can share what is was like for us and what I see that may be creating that same feeling all over again for many.

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GROUPtalk-Live: Operation "Engaging the Engagers"

GROUPtalk-Live: Operation "Engaging the Engagers"

by Sid Raisch


Overwhelmed yet?

The past week brought many IGC’s to a new realization of frustration and awareness that this Curbside Pickup and Delivery thing isn’t scalable to meet peak Spring demand.

What to do about it?

Take a step back so you can take two or more forward. Things are about to get ugly, or we’re going to figure out how to keep that from happening.

Step in, and watch or listen to the recorded GroupTalk LIVE! You’ll hear, or hear again, why it is important to come up with your own plan for taking care of your customers who have been paying your bills all these years. Focus on that and you’ll be better able to cope with all of this.






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The Journey of Lifetime Learning

The Journey of Lifetime Learning

by Tim Quebedeaux

It has been almost a year since I started work with Steve Bailey. During that time, I have done onsite visits, attended Fall Event as a service provider, compiled the WDR weekly, and helped complete the P&L Study. I have gained a great appreciation for accountability in numbers and in the resolve of Garden Center owners to succeed. From those early Garden Center days to today, I recognize valuable information that I could have used 20 years ago, when I started managing Garden Centers.

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GROUPtalk-Live: Operation "Engaging the Customer"


GROUPtalk-Live: Operation "Engaging the Customer"

by Sid Raisch

On April 2, 2020, Sid Raisch presented the following ideas and lead a followup discussion. This 49 minute session offers ideas for how to develop an offensive position for building spring sales via alternative means. We offer the video recording as well as slides in PDF form here.
 

Can you make it?

The IGC Spring Sales Curve is about to be FLATTENED by the “flatten the spread of Coronavirus” efforts.

I fully support the need to flatten the C-19 curve, and to protect the most vulnerable from getting ill and dying in an overburdened medical care system. I’m hopeful that this can occur. But the practical reality is, while hope is essential, it is not a good business strategy. We are not going to hope our way out of the financial burden of this on your business.


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Lessons and Blessings

Lessons and Blessings

by John Kennedy

As I say often, God gave me two hands to make life easier and decisions simpler.

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It’s A New Financial Landscape

It’s A New Financial Landscape

by Steve Bailey

As the COVID-19 event unfolds, we are seeing garden centers closing down temporarily or reducing hours. Either one of these actions reduce Revenues and the ability to fulfill your Center’s financial obligations.

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Raising the Bar - in 2020

Raising the Bar - in 2020

by Danny Summers

"A funny thing happens when you RAISE THE BAR. People find a way to get over it, once they realize it's expected. Human beings can do amazing things - if they're asked to." 

   ~ John Powers, Boston Globe Writer and Author of 'Friday's with Bill' (Belichick).

 

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Approach Spring, and Every Season Positively

Approach Spring, and Every Season Positively

by Sid Raisch

This is timeless information to consider as every season approaches every year – especially Spring.

Spring Fever infects 100% of people, at least to the point they’ll take a walk or open a window to breathe real, fresh air. Fortunately, almost all of them also buy plants.  This is a GIFT, to be anticipated, appreciated, and taken seriously. Remember, it comes only once this year so it had better be a great one if you can make it so.

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By The Numbers: The Four Types of Thinking

By The Numbers:  The Four Types of Thinking

by John Kennedy

 

Welcome to March and what looks to be an early arrival to Spring!

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Make it up on Volume!

Make it up on Volume!
(Theoretically, you can do almost anything, but certainly not this.)

by Sid Raisch

We were brainwashed.


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The Cost of Creativity

The Cost of Creativity

With Comments from Robert and Danny

[Robert] "Danny called me last Monday and asked about my Super Bowl commercial review. Old news now, so a quick response. For once, the game was way better than any commercial. Other than the extended spot the NFL ran at the beginning, then maybe the Bill Murray Groundhog Day one since it was groundhog day, there was nothing super about any commercial this year."

[Danny] In case you missed the one ad Robert mentions above, simply click on the image here to see it. Robert's top-pick of JEEP's replay of Bill Murray in Groundhog Day is actually the winner of USA Today's Ad Meter - See details here.

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Sweat the Big Stuff…It’s Not All Big Stuff!

Sweat the Big Stuff…It’s Not All Big Stuff!

by John Kennedy

Welcome to the month of February and the month of FOCUS! 

As we gear up for our spring seasons throughout the United States, we have a tendency to identify all of the tasks that are necessary to get your business back into tip top shape. Those tasks are often many in number and certainly needed to meet the deadline of your kick off to the 100 days of sales that represent over 50% of your revenue for the year.

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The WDR and the NEW Changes for 2020

The WDR and the NEW Changes for 2020

by Tim Quebedeaux

A few years ago, when I was introduced to the Weekly Department Review as a Garden Center General. Manager, I was in awe.  There was so much data that I could use to analyze and improve how we were operating the Centers that I managed. 

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January Word of the Month: Visualization

January Word of the Month: Visualization

by John Kennedy

 

Happy New Year...The perfect year to kick off the concept of visualization with 2020 Vision. In the following short video you will learn the value of Sensory Integration – The ability to blend multiple senses together to create a higher chance of success in goal setting and strategic planning. Key take away—“Write it Down”.

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When a Writer Calls...

When a Writer Calls...

by Danny Summers

This past fall I received an introduction email and then a call from a writer who was assigned the task of creating a story for Better Homes & Garden magazine. The subject started out as:

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Time to Get Back to Work – Part 3

Time to Get Back to Work – Part 3

by Sid Raisch

[Rudbeckia shown is an AAS Winner for 2020: Rudbeckia x 'American Gold Rush' ]

This is a Challenge for 2020 to become Exceptionally Exceptional

Double GMROII of Perennials in 2020

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The Value of Creativity

The Value of Creativity

by Danny Summers

 

It is amazing to see what creativity can do. Whether it is displays in-store, signage, or your marketing message, real creativity is priceless. We have seen and heard how big corporations spend millions producing major ads for product launches or even special events like The Super Bowl which we will see in a few weeks. Most fail to make a big splash or impact. Only a few rise to the top and even onward to the award-winning archives such as ones we remember from long ago. This include Budweiser's Puppy Love from 2014, Apple's original Mac launch in 1984, or Coke's Mean Joe Green and Kid ad in 1980 (Revisit these in our February 11, 2019 GROUPtalk HERE). Or you may even remember Coke's "We'd Like to Teach the World to Sing" in 1971. These are etched into the hearts and minds of millions and are at top of marketing history.

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December Word of the Month: Reflection

December Word of the Month:  Reflection

by John Kennedy


Welcome to our final ReFresh Calendar of 2019. As we arrive into the month of December, let us take time to  “Reflect” upon the two aspects of our lives—professionally and personally.  In this short video, we address the three questions you may want to ask yourself regarding how your  "business year”  went, and the one question you may want to ask yourself while looking in the mirror on December 31, 2019.     “I’m looking at the man in the mirror…"

With 2020 Vision, let us reflect back upon this past year, as we look forward to our next.

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Time to Get Back to Work – Part 2

Time to Get Back to Work – Part 2

by Sid Raisch

It’s too late to do much to alter the outcome of the 2010’s.

“The time is ideal to create the outcome of the 2020’s.”

The decade is all but over, and there’s not much that can be done to end it any better than it is. The way we started on this journey back in 2010 didn’t inspire much hope beyond “recovery from the Great Recession”, and the “lucky” feeling of getting back to where we were seemed like all one could ask for.

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