Needs for the Future
by Danny Summers
Taking time to look ahead is an important task but how often do we really do it? And let's face it, in the middle of a busy (normal) day it most likely doesn't or can't happen. Even if you remember a few minutes to push away and think about "what if's", the best you can do is jot down some quick notes and continue later.
The Eureka! session at The Fall Event 2023 offered a vision of what the possible benefits could be in having a planned period of disconnected thinking time for you and your team. The saying "can't see the forest for the trees" applies during our normal day. There are so many areas to consider your needs and opportunities for the future. One such area is your marketing efforts. This is a huge subject and covers multiple facets when you consider everything that your audience sees from you... your brand on everything. Every message you present to them, whether it comes through your website, emails, social platforms, traditional advertising and even your facility and your team, helps create the standards for your marketing.