Monitoring Your Audience
Monitoring Your Audience
by Danny Summers
As a Garden Center Owner or Manager, you are constantly in what we might call "observation mode" as you go through each week, watching in-store traffic, as plants and products move through. And all this is parallel to also studying your POS data, Daily, Weekly, Monthly and Year-to-Date against your budget and plans.
Group Owners and Managers have another important level of observation advantage, what is happening across The Group in peer Centers. The benefit of seeing peer Centers in the same region as well as regions that might be ahead of your area in the seasonal cycles, is a unique position. When are certain categories surging or falling off? When are traffic levels changing? And how does this all compare to or point to what you can watch for just a few weeks ahead in your Center?