A Recipe for What Matters
by Danny Summers
Each of us sees numerous ads every day. They come at us from all directions and it seems to only increase in methods of how or where we see them. Certainly, TV, radio, internet, and of course every social media page we interact with is pushing products. Even some gas stations are pushing ads at the pump. Most are very promotional and the worse ones seem like they were designed by ex-used car salesmen (no offense if you have friends or family in that tough business). But you know what I mean. It's all about price and how low they can go.
If you have been in The Group any length of time, you know we began early on hearing from The Group founder, Robert Hendrickson, how you should focus on a different type of message – telling a story. One that connects with the audience, and speaks to their needs or interests in a real and caring way all while sharing the enjoyment and benefits of the garden and gardening activity. Robert would challenge us to think... if you come across as just selling something, you are most likely on the wrong path. This is a great time to quote a famous person from Hannibal Missouri (where Robert and Wendy now live)...