Sharing the Good News

by Danny Summers

Sharing the "Good News" of Joy and Knowledge of Plants and Gardening is a wonderful gift that our Garden Centers do every day. In its very purest form, it is sharing a love for nature.

We all have a favorite teacher we can remember who made a big impact on us growing up and we also have friends and family that influenced us with their talents and interests in hobbies and treasured activities.

Connecting

by Danny Summers

As a Garden Center connecting with your audience is extremely important. It always has been. Connecting happens in a multitude of ways. It certainly happens whenever the customer enters your Center and interacts with your team, and shops for your plants and products.

The other ways of connecting has been changing over the last two decades. More connecting today happens through your messaging or sharing of information through the various channels of communication. At the same time, your audience is slowly changing and the way they want to receive your information may be different than how you are positioned to share information today.

What is a Garden?

by Danny Summers

What is a Garden?
To really understand and appreciate both the question and the many possible answers let's do some exploring together...

Your Message

by Danny Summers

This is a very important subject. Of course it begins with the question... What is your message? There are several levels to the answer. The over-arching purpose for your center is just a start. Then you may develop a theme for the coming season or year. Then it can be broken down to weeks, special holidays, recognized events and or intra-seasonal activities. There's a lot of things to consider and as Tom Kegley has said, developing a message that is uniquely yours is very important and takes time. After all, it's your BRAND! (This would be a great place for me to remind you to revisit Tom Kegley's "Let Your Brand Rock" blog article.)

Building Your Social Audience - Part 2

A How-To Series, by Danny Summers

Several weeks ago we began this series with several examples for building your social audience. This week, Botanical Interests' Brandon Coppin, Director of Social Media and Video Production, is sharing an infographic that outlines our social media strategy for gardeners along with two white papers shared here.