Hort Couture - A Sneak-Peak into 2018

A Sneak-Peak into 2018

from Hort Couture's Kelly Staats 

We've got some really cool stuff coming on line for Spring 2018.  We just returned from the California Spring Trials and our display was a huge hit, our theme was farm to table!  Here's a photo.

CLICK HERE to see a larger view.

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White Oak Gardens – Grand Re-Opening

White Oak Gardens – Grand Re-Opening

by Sid Raisch

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2016 Profit - Loss Study Results Are In

The 2016 Profit & Loss Study Results are in!

2016 may be past history, but history in the form of garden center financials can teach us many good lessons. Measuring what occurred in the past and using that information to set a more Profitable course is the key to good retail management. 

Such is the purpose of The Group's Thirteenth Annual Profit & Loss Study. Submitting twelve pages of very detailed data yielded nineteen pages of analytical data comparing your center's performance against subsets closely resembling your mode of operation.

 

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Implementing an Effective and Compliant Background Check Process

Implementing an Effective and Compliant Background Check Process

Jean Seawright

With Spring hiring in full swing, we’ve received a number of calls and emails from Garden Center Group members inquiring about background checks.

Without a doubt, background checks are essential to help ensure that you hire fit, competent, and qualified workers who do not pose an unreasonable risk of harm to your business or customers. The cost of background checks is surprisingly low, but can pay off in spades by reducing the risks associated with negligent hiring claims.

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Weed at Work

Weed at Work

New marijuana laws raise vexing questions for employers.

Let’s be blunt: Like it or not, pot is here to stay. The November election proved this to be true. To date, 28 states, the District of Columbia, and Guam have legalized medical marijuana use. Nine of these have also legalized recreational use of the drug.

Support for marijuana legalization has clearly outpaced the opposition and, in light of new state laws and regulations that permit marijuana use, many employers are uncertain how far they can go and how far they should go when it comes to adopting or enforcing drug-free workplace policies and drug testing.

 

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Pricing for Fun and Profit

Pricing for Fun and Profit

"Danny said that a pricing tactic I shared in this webinar "is the most important part everyone needs to hear". While it is true that this tactic is important, I feel that the most important thing that was shared is the strategies required to set prices responsibly and professionally. 100% of your profit comes directly from the prices you charge. If you'd like (or need) stronger profits now and into the future then listen to this webinar to learn the strategies and tactics to become a Pricing Professional."

 

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View Past GroupEs Discussions

Group eLists (ListServes) - View Past Discussions 
Did you know you can see previous discussions in GroupEs and other Group eLists and even respond? After you log into The Group websystem follow these steps: 
At your member start page... in the Green member menu just above Welcome Back (your name)! click on the MY PROFILE link. Then on the MY PROFILE page and hover over the black menu area MY FEATURES and select eList. At the eList page, click on the green link for any of the eLists to view previous discussions. You can also turn on (Subscribe) to any other eLists you would like such as Counterpoint_Users. If you need help, just let me know.
Thanks for sharing!
Danny

2017 Weekly Department Review . . . and More!

2017 Weekly Department Review... and More!

by Steve Bailey

The Garden Center Group prides itself on sharing information. Rightfully so, with the various GroupEs available, Fall Event, and the other activities that promote Owners and Managers communicating with each other.

Nothing typifies this more than the Weekly Department Review (WDR). The weekly sharing of numbers is a source of wonderment when I tell other traveling consultants about it. They can't believe any group or retail segment is as sharing as this one. Plus, they are envious.

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2017: Psychological Pricing for Perceived Value

 2017: Psychological Pricing for Perceived Value

by Sid Raisch and Steve Bailey

READ FIRST: "Prices should be set based on your ability to create a value perceived by your customer, instead of the common practice of applying a simple mathematical factor to the cost of goods."

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The Death of Discounts

It is Time for the Death of Discounts.

Some of you are irritated with me already. But if you hang in there we may come together on the idea.

Let's start by looking at why our culture encourages retailers to discount so much in the first place.

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Being a Survivor

Will Yours Become One of The Last Garden Centers?

This is the 21st Century already. I'm not sure which century it was that life was breathed into the first independent garden center, but we've been around a good while, and if I can have anything to do with it, we aren't headed toward extinction anytime soon. This is in spite of the fact that so many garden center owners and managers are still firmly attached to their flip phones - so last century.

 

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Budgeting Made $imple

Budgeting Made $imple

by Steve Bailey

What to spend? 
How to spend it? 
 

These are questions every business owner asks themselves, and most likely the largest impetus to creating budgets.

 
It's a noble effort, but if you don't know how to budget, will it yield the correct numbers to use? And if you don't reach the budgeted goal, what will you do about it? These two budgeting issues are the prime reasons budgets fail.
 
To understand why budgets are so difficult, and sometimes fail, let's first look at how budgets are usually constructed. For our example, we'll use Profit & Loss budgeting. Most P&L budgets are over a twelve-month period. There are two columns per month, one labeled 'Budget' and the other 'Actual'. At the beginning of the year, there are twelve columns, but by the end of January the actual values are filled in, and you have thirteen columns. By the end of the year, your budget has twenty-four columns of numbers, a dizzying array to take in at one time. The real crux of this type of budget is that, as the year progresses, you meet or exceed your Profit goals, or you fall lower than goal. In the case of the latter, you usually won't know if you are going to meet the year-end expectation until just that - the end of the year. This type of budget, in which the Budgeted values are cast in stone, is called a Static Budget.

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Time To Look Ahead . . . And Almost Time To Look Back

 

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One Bad Apple Can Ruin The Bunch

In this post-recession era, where "wants-based" spending has been rapidly returning to our economy, now more than ever garden centers should be investing in my word of the year for 2016--alignment.

Three years ago the word(s) of the year were trade up! Two years ago, the word of the year was separate! Last year it was consistency and this year it's alignment.

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A Fun New Book of Garden Poems for Children

We received information in the last week about a fun new book of children's poems themed around garden called "The Gnome in My Garden." It was some creative we asked its author, Michael McCormick, to tell us their story. Here's the details…
 

We started Goofy Garden with the hopes of creating a fun, engaging book that kids and adults could enjoy together. Our goal is to create a series of books, and eventually a series of products, that ignites a sense of creativity and wonder when it comes to gardening and getting outdoors.

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Family Owned...Passion Grown ... Savor the Stress!

We want to extend a big Group Welcome to John Kennedy, our newest addition to our Service Providers. John is an international strategist, author and speaker driving cultural shift and change within businesses and associations in our green industry. He has worked with some our Clients already - Dambly's Garden Center, Ray Wiegand's Garden Center, and Rockledge Gardens, as well as scores of others throughout the world. Welcome John! Here's John's first "share" here in GROUPtalk...


Family Owned...Passion Grown ... Savor the Stress!

Our green industry is ripe with family-based businesses. Insights and ideas that have been passed down through the vines linking one generation to the next become the new innovations of our industry for the future.

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Update - Proposed New Overtime Rule - The Wait is Almost Over

The Garden Center Group Clients:

On Tuesday, March 15, the Department of Labor (DOL) took the final step in the rulemaking process by advancing the Notice of Proposed Rulemaking (NPRM)  (commonly referred to as the "Overtime Rule") to the Office of Management and Budget (OMB) for review of the final changes.

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Overtime Rule Delayed

Last June, the U.S. Department of Labor (DOL) issued a Notice of Proposed Rulemaking (NPRM) setting forth its rationale for a new and higher salary test for employees classified as exempt from overtime under the White Collar Exemptions covering executive, administrative, and professional employees. The DOL proposed a new guaranteed salary level of $50,440 per year------- an increase of 113% over the current $23,660 salary level. (For details about this proposed change and others in the NPRM, refer to our July 2015 e-bulletin.)

Since March 2014, when President Obama issued his directive to the Secretary of Labor to "modernize the overtime rules," it has been widely anticipated that the Final Rule would be effective prior to the 2016 elections. Why? Because of the potential for a Republican President to be elected who, by all accounts, would likely direct the DOL to delay the release of the Final Rule or revoke it altogether. Proponents of the overtime changes know that the sooner the changes take effect, the harder it will be to overturn them.

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Paid Sick Leave: Coming Soon to a City Near You!

Although the Bureau of Labor Statistics reports that 65 percent of all workers currently receive paid sick leave benefits, across the nation there have been a proliferation of ordinances and laws that require private employers, including small businesses, to provide paid sick leave to employees.

Advocates cite statistics related to increased productivity, reduced turnover, lower rates of occupational injuries, and other workplace and societal benefits that they believe create an urgent need for paid sick leave. In addition, based on statistics showing an increase in domestic violence, supporters of these laws are proposing to include paid "safe days" for employees in need of time off to address domestic or sexual violence matters.

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No Message is an Island

Integrate Your Marketing Communications for More Impact
by Tom Kegley

 

With so many ways to reach out to your customers– advertising, email, direct mail, in-store signage, events, social media, and more– it’s easy for your marketing communications to become diluted or disjointed. In today’s ocean of messaging, the isolated message gets lost.
 
No Message is an Island is a macro communications approach for today’s media. If you identify your big message, weave it into every channel you use to speak to your customers, and coordinate the execution, your marketing becomes so much more effective. Whether your campaign is for a weekend, a season, or the entire year, make it stronger by connecting your islands of messages into one giant continent.
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Learn why and how No Message is an Island in 7 minutes in Tom’s moving online presentation.

 



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