Trends - an interesting observation.

by Danny Summers

Recently I participated in a webinar covering a collection of "trends" across the globe. It was produced by an international company in the business of collecting a tremendous amount of data and trying to put a sense of order to what they see. At first glance, it appeared to be all over the board. Of course, there were lots of modern, high tech gadgets and activities and some trends you recognize as "way-out-there," but one observation began to appear throughout that we should appreciate and leverage in your business. The first comment that led me into this path of thought was:

"We're the same old humans with the same old human needs."

Wow! That, in the middle of a bunch of high-tech, "way-out-there" trends, grabs you and brings you right back down to earth. As you see so many weird new trends, this type of very basic statement brings a sense of grounding. It's a very organic statement if you think about it.

A Marketing Conversation

by Robert Hendrickson

There’s a reason why reality tv shows are so popular. People like standing in the background watching what takes place in other peoples’ lives. Well, here’s your chance. What follows is an email conversation between a garden center owner and Robert discussing what needs to be considered before making a marketing decision for next spring. Names have been changed but the process Robert knows will work remains.

We Sell Fresh Air!

Observations by Danny Summers

I recently subscribed to a publication devoted entirely to Visual Merchandising and Store Designs for retail (actually its name and acronym is VMSD) and in its December issue that arrived last week, the cover story's headline was "FRESH AIR." You can see the front cover below right.

At first glance you have to ask yourself... "Are they selling plants or other things?"

Van Wilgen's Success of PW Store-in-a-Store

by Jessica DeGraaf and Meghan Owens, Proven Winners^®

Loyalty Programs - Group Sharing Footnotes

The following footnotes have been collected by Danny Summers from The Group during discussions on this subject at the time of developing this story. We plan to add additional ideas from others over time. These notes provide important additional Group guidance in developing or evaluating your program(s).

Loyalty Program Or Just Less Profit

by Robert Hendrickson

Something really backwards happened when the industry created so called “loyalty” programs. Instead of garden centers creating programs that would actually show gratitude for their loyal customers’ support, most created kick-back programs with rebates in an attempt to “reward” people already shopping with them. The behind closed doors intent was to create a process that would surely make shoppers loyal to the company by offering them financial “bribes”.

Loyalty Programs to Drive Sales & Customer Engagement

By Sam Kirkland, National Accounts Manager, Epicor Software
  ...with Group discussion footnotes added

[Footnotes have been collected by Danny Summers from The Group during discussions on this subject at the time of developing this story and are located at the end of this article. These notes provide important additional Group guidance in developing or evaluating your program(s).]

Group Client Advisory: I-9 Compliance

by Seawright & Associates

On Wednesday, November 7th, Seawright & Associates' Jean Martin presented a GROUPtalk-Live webinar for Group Clients titled "Winter is Coming... Prepare for ICE!" This was one of the largest attendance for any GROUPtalk-Live sessions and for obvious reasons. This is a very important subject and it also underscores the importance of having the talents and resources of Seawright & Associates for our Group Centers (a huge benefit of being in The Group). Prior to the session, Jean had supplied both the current I-9 Paper Version Form and Instructions for each participant for note taking.

YES! You can Leverage the Network

by Sid Raisch

Undeniably, the best part of The Group is YOU, when connected with other members. At Fall Event 2018 I shared with the group a presentation on connecting with each other at a deeper level in order to achieve the full benefit of this best part of The Group. Please read the rest of this, then review the presentation slides at the link provided below, before acting on the ideas I’m asking you to implement today and tomorrow.

Making the "Emotional Connection"

by Danny Summers

Robert Hendrickson has pushed The Group for years now on some of the very best ways to tell your story and build that unique, emotional connection with the customer. This is the extreme opposite of selling by price and certainly much more effective than selling by the old standard of "feature and benefit" marketing.

The Fall Event 2018 TableTalks

You've told us that some of the most meaningful and productive experiences at The Fall Event are a result of the time you spend getting to know and learning from your peers. So at The Fall Event 2018 we introduced a new format with each session beginning with a speaker presentation, followed by peer-to-peer (P2P) TableTalks and concluding with discussion and Q&A with the speaker. We also had a bulletin board to post Topics of Interest to determine topics for TableTalks during lunch on Tuesday. This resulted in some very interesting topics and dialog. Below you will find a list of the topics and a summary of the discussions.

Selling to Different "Tribes"

by Bill Calkins, Ball Seed

[Danny] During The Fall Event 2018, Bill Calkins of Ball Seed shared a link to a podcast/blog he is producing. He said, "I have a new podcast called STEM: Insider Tips for Greenhouse Pros that covers greenhouse Production but it also has plenty of RETAIL TOPICS." He has produced a number of STEM podcasts this year and this one is an excellent message to our Group Centers! Here's a text from this edition of STEM podcast:

Cold as ICE!

by Jean Seawright

IMPORTANT: Don't miss the next GROUPtalk-Live session on this subject. Details are below!

At the federal level, things have been relatively quiet on the regulatory front with the exception of one agency, the U.S. Immigration and Customs Enforcement. Affectionately known as ICE, this federal agency has an annual budget of approximately $6 billion and employs more than 20,000 employees in over 400 offices in the United Stated and 46 foreign countries. ICE's mission is to "protect America from the cross-border crime and illegal immigration that threaten national security and public safety."

Overtime Rule Update

by Jean Seawright

It's been over one year since the U.S. Department of Labor (DOL) solicited written comments from the public about potential changes to the Fair Labor Standards Act (FLSA) White Collar overtime exemptions for administrative, executive, and professional workers. One year and no action . . . until this month that is.

Employee Handbook Relief

by Jean Seawright

Employers are finally getting a reprieve after a series of restrictive employee handbook policy decisions and guidances issued by the prior Administration's democratic majority of the five-member National Labor Relations Board (NLRB).

Well Isn’t This a Twist in Everybody’s Knickers!

by Robert Hendrickson

“Business is really quite simple,”he would say… over and over and over.

#TheFallEvent2018 - Garden Answer's Laura and Aaron present...

"YES YOU CAN Reach Your Customers through Social Media!"

Laura and her husband, Aaron, started Garden Answer, a YouTube how-to gardening channel filled with style, expertise and helpful gardening knowledge, in 2014. Today, they attract over 300,000 YouTube channel subscribers and have generated over 25 million views of their YouTube gardening videos. Garden Answer has 2.2 million followers and over 450 million video views. Garden Answer has become quite a sensation in just a short  time, and the numbers are continually growing!

Their tremendous popularity has prompted industry brands like Proven Winners, Espoma, Gardener's Supply, and others, to partner with Garden Answer to reach consumers.

New John Kennedy - On Demand Video Series

The Customer Experience added to LeaderShift and TeamShift Series

NOTE: A Special Offer for Group Clients Only - DEADLINE September 30, 2018

Greetings to all Clients of the Garden Center Group.

There’s Gold In Them ‘Thar Hills

The Group's Special Mid-Year 2018 Weekly Department Review
by Steve Bailey

Go ahead, admit it, the title including ‘gold’ sucked you right in, didn’t it? Maybe the thought of a gold expedition at The Fall Event (gold is indeed mined a couple of hours west of Salt Lake City) or some other promise of riches pulled you into reading this article.

The Secret To Living A Happy Retirement

by Wes Moss (a preview to The Fall Event 2018)

We all want to be happy. Why wouldn’t we? Happiness is a wonderful feeling of well-being and contentment. Over the courses of our lives, we set our sights on happiness. As Abraham Lincoln said, “Folks are usually about as happy as they make up their minds to be.”

As a Certified Financial Planner, I help people recognize and work towards achieving their financial goals. I help them with allocating their investments, charting their retirement income streams, and I teach them about the various ins-and-outs of financial planning. I love it. This is the nuts-and-bolts stuff we should all think about when trying to accomplish our financial goals.