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Let Your Center's Brand ROCK!

Let Your Center's Brand ROCK! 

by Tom Kegley

In case you missed the GROUPtalk-Live session last Tuesday, "Let Your Center's Brand ROCK!" by Tom Kegley, you still the opportunity to see and hear what Tom has created. The session has been recorded and you have an invitation to view the entire presentation below. I want to stress a couple of points here...


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A Millennial�s Garden Comes Into Its Own - Part 2

A Millennial’s Garden Comes Into Its Own - Part 2

by Tom Kegley

In an ongoing saga, the journey into gardening for the intrepid millennial has hit stride. Now 8+ weeks into the season, Lee’s garden is blooming with the delight to be expected if you’ve been around the track, as all in our circle have. Not without a few stumbles in the beginning, natural and otherwise, all in all, a well-placed source reports pleasure and bounty from efforts to date!

As a reminder of scope, this first-time gardener resurrected the former house owner’s dilapidated raised bed garden consisting of 6 - 4’x7’ beds. He filled it with a host of veggies and herbs well suited for the city garden– tomatoes (6 varieties), cucumber, squash, zucchini, peppers (banana, jalapeño, bell), and a range of herbs, including parsley, sage, basil, oregano, mint, and eucalyptus.

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A Millennial’s Journey to His Garden of Eden - Part 1

A Millennial’s Journey to His Garden of Eden - Part 1

by Tom Kegley

News Flash:  After 9 years of a somewhat nomadic existence across two states and three cities, Millennial Son Lee Kegley is now the happy owner of a lovely and renovated 1940’s vintage colonial in the quaint Forest Hills section of Richmond, VA. He intends to stay for the foreseeable future, well entrenched in residential sales with the company he’s worked for since college, Ferguson Enterprises. Ferguson is the nation’s largest wholesale distributor of commercial and residential plumbing supplies, pipe, valves, fittings, waterworks, and HVAC/R products. Recently he attended a National Association of Home Builders conference where the keynote speaker shared insights on the dynamics of millennial home buying these days. Lee’s report to me on that coinciding with his April home purchase was revealing.

In GroupTalk issues to come, I hope to share Lee’s unfolding endeavors in his new residence pertaining to an amazing transformation (for him at least)– he’s become an enthusiastic home gardener!

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No Message is an Island

Integrate Your Marketing Communications for More Impact
by Tom Kegley

 

With so many ways to reach out to your customers– advertising, email, direct mail, in-store signage, events, social media, and more– it’s easy for your marketing communications to become diluted or disjointed. In today’s ocean of messaging, the isolated message gets lost.
 
No Message is an Island is a macro communications approach for today’s media. If you identify your big message, weave it into every channel you use to speak to your customers, and coordinate the execution, your marketing becomes so much more effective. Whether your campaign is for a weekend, a season, or the entire year, make it stronger by connecting your islands of messages into one giant continent.
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Learn why and how No Message is an Island in 7 minutes in Tom’s moving online presentation.

 



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A Sign Program with an Essential and Expansive Message

Eye-Opening Banner Series at Dothan Nurseries 
Highlights the "IT" Factor of Gardening 

A recent project with J. D. Boone and Dothan Nurseries is worth sharing as an illustration of the expansive potential of POP signage executed with a strategic message. 

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