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Time to Get Back to Work – Part 1

Time to Get Back to Work – Part 1

by Sid Raisch

You came, you saw, you heard at the Fall Event 2019, then you went back to doing pretty much the same thing so far, didn’t you?

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Blow It Up! on Average Transactions

Blow It Up! on Average Transactions

by Sid Raisch

You might remember my session on Blowing it Up! At Fall Event 17 in Houston. That was all about taking something you’re doing and making a bigger big deal of it so you maximize the benefit from your opportunity. The principle of Blow It Up! is to make whatever is working work better.

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Never-Ins, and Building a Better Business

Never-Ins, and Building a Better Business

by Sid Raisch

DANGER: Now that things are slowing down, you’ve got more time to do things you shouldn’t do in the first place. You don’t have time for that.

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Re-Order Now!

Re-Order Now!

by Sid Raisch

You’re too busy NOT to read this, but you’re too busy to read it too. I get it.

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Death by Marketing

Death by Marketing

By Sid Raisch

An Italian proverb reads, “He that deceives me once, it's his fault, but if twice, it’s my fault.” The question from this is, are you dangerously close to death by marketing?

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Raising Your Invisible Ceiling on Growth

Raising Your Invisible Ceiling on Growth

by Sid Raisch

Do you have a plan to break through your Invisible Ceiling this Spring?

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The PRICING PROCESS... for FUN and PROFIT

The PRICING PROCESS... for FUN and PROFIT

by Sid Raisch

This is perfect timing as you prepare for spring and set your pricing strategies. 

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What Happens If We Don’t?

What Happens If We Don’t?

by Sid Raisch

It’s time to get some things done, don’t you think?

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YES! You can leverage the Network

YES! You can Leverage the Network

by Sid Raisch

Undeniably, the best part of The Group is YOU, when connected with other members. At Fall Event 2018 I shared with the group a presentation on connecting with each other at a deeper level in order to achieve the full benefit of this best part of The Group. Please read the rest of this, then review the presentation slides at the link provided below, before acting on the ideas I’m asking you to implement today and tomorrow.

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Death by (under or over) Pricing

After Cash Euphoria - Death by (under or over) Pricing

Pricing incorrectly is the most frequent disabling (if not fatal) error in horticulture.

I’m saying this without the support of statistical evidence to support the claim. As you know, statistical evidence can be unreliable and where pricing is concerned this is no less true. You probably learned in about fifth grade that great success can come from lower the price so you can make it up on volume. Or maybe you’re an admirer of high priced luxury goods and imagine that those businesses are making money hand over fist?

I come to you bearing the wisdom and insight that comes from extensive experience helping many companies work on the business side of the business. I’ve read the books on pricing, attended seminars, symposiums and workshops that are dedicated solely to the subject of the art and science of pricing. It ain’t braggin’ if it’s true.

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Value Up! Eliminating Value Confusion - Part 2

Value Up! Eliminating Value Confusion – (Part 2)

By Sid Raisch

In the first part of this article we discussed why the word “value” is easily misunderstood, and how this misunderstanding confuses our people. CLICK HERE to read it.

Now that we've cleared up the definition of value, let's use the word in its highest value. The best way to do this will be to get clear on the levels of value.

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Eliminating Value Confusion

Eliminating Value Confusion

By Sid Raisch

We need to clear up some confusion over the word “value”.

We Americans are a confused lot. Our language does this to us. Some other languages have one meaning per word. We have many.

Dual meanings are confusing. I have learned that it is a sign of intelligence when toddler’s pickup dual meanings of words. Understanding of multiple definitions of a word is also a sign of intelligence among adults. So let’s understand the simple word “value”, in all its wonder, and amazing complexity, beginning with the textbook definition.

I have no idea where the dictionary is, so we’ll Google. Maybe the definition of value has changed with the Internet? Right from the beginning, the cause of confusion is evident. Value is both a Noun, with two definitions, and a Verb with two additional definitions.



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Death by Inventory

Death by Inventory

by Sid Raisch

Inventory is the bane of a retailer’s existence.
I bet you’re wondering what the word bane means now that it has been connected directly to you.
(The source or cause of misfortune, unhappiness, frustration, or anxiety, usually used hyperbolically. – The Free Dictionary)

Inventory is a Necessary Evil
Gaining a clear perspective on inventory is the first step to taming the monster. Inventory is inherently evil in that without tightly defined and rigorous management and manipulation it always becomes a problem.


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The Retailer of the Future

The Retailer of the Future will likely be a Retailer of the Past — just the most efficient version therein.

by Sid Raisch

As you know, there is a lot of noise in the media these days. It’s nothing new really. There’s always been a lot of noise. But it is noisier when it directly affects you. I’m talking about business noise, I mean news, in this instance.

There is a considerable amount of business news about happenings with retail chains, possibly because it is the most visible business segment, and at the top of the supply chain of other segments such as manufacturing of the things sold at retail.

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Denial is Under-Rated?

Denial is Under-Rated?

by Sid Raisch

She actually said this? I could hardly believe my ears, and had to ask, “would you please repeat what you just said?”

She said it again, “Yes - denial is under-rated as a coping mechanism.” Having just met her for the first time, I was both aghast, and willing to give her the benefit of doubt. Maybe she had it backward in her mind? Sadly, the further the conversation went, the clearer it was that she actually believed herself – that denial is a good coping mechanism. But of course, she’s dead wrong.

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White Oak Gardens – Grand Re-Opening

White Oak Gardens – Grand Re-Opening

by Sid Raisch

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Pricing for Fun and Profit

Pricing for Fun and Profit

"Danny said that a pricing tactic I shared in this webinar "is the most important part everyone needs to hear". While it is true that this tactic is important, I feel that the most important thing that was shared is the strategies required to set prices responsibly and professionally. 100% of your profit comes directly from the prices you charge. If you'd like (or need) stronger profits now and into the future then listen to this webinar to learn the strategies and tactics to become a Pricing Professional."

 

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2017: Psychological Pricing for Perceived Value

 2017: Psychological Pricing for Perceived Value

by Sid Raisch and Steve Bailey

READ FIRST: "Prices should be set based on your ability to create a value perceived by your customer, instead of the common practice of applying a simple mathematical factor to the cost of goods."

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The Death of Discounts

It is Time for the Death of Discounts.

Some of you are irritated with me already. But if you hang in there we may come together on the idea.

Let's start by looking at why our culture encourages retailers to discount so much in the first place.

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Being a Survivor

Will Yours Become One of The Last Garden Centers?

This is the 21st Century already. I'm not sure which century it was that life was breathed into the first independent garden center, but we've been around a good while, and if I can have anything to do with it, we aren't headed toward extinction anytime soon. This is in spite of the fact that so many garden center owners and managers are still firmly attached to their flip phones - so last century.

 

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