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Embracing the Hard-Earned Lessons of 2020

Embracing the Hard-Earned Lessons of 2020

by Sid Raisch

My “body guy” (body shop, not gym) has not had such a good year this year. With commuting and shopping trips down overall, there are fewer accidents, especially deer hits that tend to happen more during commuting hours. This means his business and his family hasn’t been spending as much locally or otherwise. Same for his employees, suppliers, and their employees.

While this writing is heading down a not-so-positive path, it is for a good purpose, so please hang in here with me. Every cloud has a silver lining, even 2020. Our industry has been the silver lining as compared to many others. There’s a tendency to revel in glory and a good year, no matter how it happens, is certainly to be appreciated and celebrated. From what I’ve seen and heard, you don’t need more encouragement to do that.

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5 New Rules for the 2020’s

5 New Rules for the 2020’s

by Sid Raisch

New rules about what we do and how we do them have emerged going into this new decade.

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Restless Gardening Syndrome

Restless Gardening Syndrome

by Sid Raisch

Consumers have been flooding into garden centers to soothe their case of RGS - Restless Gardening Syndrome, a craving desire for all things related to plants.

The important thing is not only that people are consuming our industry’s products and services with such vengeance. More important is WHY they are doing this. Pay attention to the reasons people are interested and focus your communications to promote these six major opportunities and you cannot go wrong.

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Operation: Engagingly Engage EVERY Single Customer Every Time

Operation: Engagingly Engage EVERY Single Customer Every Time

by Sid Raisch

 

To zero in on increasing sales, average transaction, and average items per transaction look closely at the individual building blocks that make up each sale. There are three basic building blocks to this empire.

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It's a Laughing Matter!

It's a Laughing Matter!

by Sid Raisch

This is a Laughing Matter. The last thing you want to do is remind people how bad things are, and injecting humor can help you, and them at the same time.

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GROUPtalk-Live: Operation "Engaging the Engagers"

GROUPtalk-Live: Operation "Engaging the Engagers"

by Sid Raisch


Overwhelmed yet?

The past week brought many IGC’s to a new realization of frustration and awareness that this Curbside Pickup and Delivery thing isn’t scalable to meet peak Spring demand.

What to do about it?

Take a step back so you can take two or more forward. Things are about to get ugly, or we’re going to figure out how to keep that from happening.

Step in, and watch or listen to the recorded GroupTalk LIVE! You’ll hear, or hear again, why it is important to come up with your own plan for taking care of your customers who have been paying your bills all these years. Focus on that and you’ll be better able to cope with all of this.






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GROUPtalk-Live: Operation "Engaging the Customer"


GROUPtalk-Live: Operation "Engaging the Customer"

by Sid Raisch

On April 2, 2020, Sid Raisch presented the following ideas and lead a followup discussion. This 49 minute session offers ideas for how to develop an offensive position for building spring sales via alternative means. We offer the video recording as well as slides in PDF form here.
 

Can you make it?

The IGC Spring Sales Curve is about to be FLATTENED by the “flatten the spread of Coronavirus” efforts.

I fully support the need to flatten the C-19 curve, and to protect the most vulnerable from getting ill and dying in an overburdened medical care system. I’m hopeful that this can occur. But the practical reality is, while hope is essential, it is not a good business strategy. We are not going to hope our way out of the financial burden of this on your business.


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Approach Spring, and Every Season Positively

Approach Spring, and Every Season Positively

by Sid Raisch

This is timeless information to consider as every season approaches every year – especially Spring.

Spring Fever infects 100% of people, at least to the point they’ll take a walk or open a window to breathe real, fresh air. Fortunately, almost all of them also buy plants.  This is a GIFT, to be anticipated, appreciated, and taken seriously. Remember, it comes only once this year so it had better be a great one if you can make it so.

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Make it up on Volume!

Make it up on Volume!
(Theoretically, you can do almost anything, but certainly not this.)

by Sid Raisch

We were brainwashed.


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Time to Get Back to Work – Part 3

Time to Get Back to Work – Part 3

by Sid Raisch

[Rudbeckia shown is an AAS Winner for 2020: Rudbeckia x 'American Gold Rush' ]

This is a Challenge for 2020 to become Exceptionally Exceptional

Double GMROII of Perennials in 2020

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Time to Get Back to Work – Part 2

Time to Get Back to Work – Part 2

by Sid Raisch

It’s too late to do much to alter the outcome of the 2010’s.

“The time is ideal to create the outcome of the 2020’s.”

The decade is all but over, and there’s not much that can be done to end it any better than it is. The way we started on this journey back in 2010 didn’t inspire much hope beyond “recovery from the Great Recession”, and the “lucky” feeling of getting back to where we were seemed like all one could ask for.

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Time to Get Back to Work – Part 1

Time to Get Back to Work – Part 1

by Sid Raisch

You came, you saw, you heard at the Fall Event 2019, then you went back to doing pretty much the same thing so far, didn’t you?

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Blow It Up! on Average Transactions

Blow It Up! on Average Transactions

by Sid Raisch

You might remember my session on Blowing it Up! At Fall Event 17 in Houston. That was all about taking something you’re doing and making a bigger big deal of it so you maximize the benefit from your opportunity. The principle of Blow It Up! is to make whatever is working work better.

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Never-Ins, and Building a Better Business

Never-Ins, and Building a Better Business

by Sid Raisch

DANGER: Now that things are slowing down, you’ve got more time to do things you shouldn’t do in the first place. You don’t have time for that.

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Re-Order Now!

Re-Order Now!

by Sid Raisch

You’re too busy NOT to read this, but you’re too busy to read it too. I get it.

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Death by Marketing

Death by Marketing

By Sid Raisch

An Italian proverb reads, “He that deceives me once, it's his fault, but if twice, it’s my fault.” The question from this is, are you dangerously close to death by marketing?

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Raising Your Invisible Ceiling on Growth

Raising Your Invisible Ceiling on Growth

by Sid Raisch

Do you have a plan to break through your Invisible Ceiling this Spring?

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The PRICING PROCESS... for FUN and PROFIT

The PRICING PROCESS... for FUN and PROFIT

by Sid Raisch

This is perfect timing as you prepare for spring and set your pricing strategies. 

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What Happens If We Don’t?

What Happens If We Don’t?

by Sid Raisch

It’s time to get some things done, don’t you think?

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YES! You can leverage the Network

YES! You can Leverage the Network

by Sid Raisch

Undeniably, the best part of The Group is YOU, when connected with other members. At Fall Event 2018 I shared with the group a presentation on connecting with each other at a deeper level in order to achieve the full benefit of this best part of The Group. Please read the rest of this, then review the presentation slides at the link provided below, before acting on the ideas I’m asking you to implement today and tomorrow.

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