As we round out the year with the holidays, it’s always important to begin to think about what 2022 will shape up to be…will it be like 2021? 2020? 2019? Or will it have a personality all of its own?
Whatever the story is to be told, having a plan that will address it is always better than having no plan at all.
As we all know, the pandemic accelerated our need to embrace technology, e-commerce and innovation. From curbside pickup to on-line ordering, our garden centers jumped from 2020 to 2030 in just one year. It’s like we took a Quantum Leap (great TV show!) into the future, and are now wondering if we stay, or “leap back” to 2021.
That is the great big question for all of us. Go back to the way it was, embrace the way it is (a great song) or embark on the way it will become?
One day, I stopped by a job site of a landscape client of mine. The two crew members were sitting on the client’s patio furniture taking a break (Bad Start!). One was smoking (he quickly tried to hide his poor judgement). I sat at the table with them and asked to have some" fun with numbers" (a hint of sarcasm floated over the wrought iron table…)
As we continue the theme of Alignment in 2021, here are a few more thoughts I would like to add to the discussion in the month of May.
Let’s consider the big three pillars of any retail shop—average transaction, number of transactions, and customer experience rating. Studies show that there is a direct correlation (read alignment) from the customer satisfaction metrics and the average transaction metrics.
As we move into the marketing magic of the year, driving focus and attention to our garden centers, which in turn drives foot traffic and the return of new found “fan-demics” (I just made that up) as well as our existing client-base, I thought it might be nice to take a good long look in the marketing mirror.
Each morning before coffee, I take seven steps to the WC to throw some water on my face, brush my teeth, and take a good long look at the drain and damage 56 years of being me has brought to my face--wrinkles from smiles and sun damage, baggy eyes from the six hours of sleep, and a blank stare into the possibilities the day will bring as I slowly kick the cobwebs to the curb, and embrace a deep and spiritual sense of gratitude that I am on the right side of the grass today.
Happy New Year and Happy New You. The previous year (formally known as 2020) has left an impact on all of us, and to not have been affected, changed or transformed would be both unrealistic as well as unfortunate.
As this year comes to a close, and we review our lessons and blessings from 2020, we should already be looking to what 2021 will become for your Garden Center and your team. This edition of “By The Numbers” focuses on how to build the team that you will need to tackle the known and unknown elements of the new year ahead.
As we continue to adapt and accept the new landscape of the garden center industry and find peace, gratitude and joy in the cracks and crevices that appear, I feel a new “rebirth” approaching…a new outlook…a new view over the horizon.
Nearly 70% of employee turnover is a direct result of owners and managers falling short in feeding & growing our teams. Join John Kennedy in his latest “Insights” video series as he addresses the Three Top Motivators of employees in the workplace.
After the record growth this year in our garden centers, what efforts are being made to recognize & reward the outcomes your teams have delivered? John tackles the top three things employees look for from their leaders and provides insights into the retention and motivation of your top talent.
Enjoy.
When I was growing up in rural Maryland in the late sixties and early seventies, there were only a few homes and farms that populated the countryside. When we youngsters were all out in the fields, woods and creeks, the time to come home was announced with the “sound of a bell.”
For many of you who have known me over the years, my son Benjamin has been a constant guiding light of purpose and passion in my life since the day he was born.
The most important and impactful effort we make in our lives is the role we play in crafting the moral compass of values and behaviors that impact our children, our loved ones and our companies. I am no different and I am blessed to be part of the family of families in the Agritourism Life.
I share how to manage your day so it doesn’t manage you. In this short 7 minute video, I identify the top five things to keep in front of you each and every day. In this crazy chaotic world of the “new now”, there is no way we could ever get everything we need to get done, done! However, focusing on the right things to get done and mastering the art of triage will give you more focus and clarity in your daily priorities.
Be safe and be well.
There are three types of economies that exist in the world—Price, Convenience and Experience.
Be sure to see the INSIGHTS Video Series at the end of this blog article.
As I say often, God gave me two hands to make life easier and decisions simpler.
Welcome to March and what looks to be an early arrival to Spring!
Welcome to the month of February and the month of FOCUS!
As we gear up for our spring seasons throughout the United States, we have a tendency to identify all of the tasks that are necessary to get your business back into tip top shape. Those tasks are often many in number and certainly needed to meet the deadline of your kick off to the 100 days of sales that represent over 50% of your revenue for the year.
Happy New Year...The perfect year to kick off the concept of visualization with 2020 Vision. In the following short video you will learn the value of Sensory Integration – The ability to blend multiple senses together to create a higher chance of success in goal setting and strategic planning. Key take away—“Write it Down”.
Welcome to our final ReFresh Calendar of 2019. As we arrive into the month of December, let us take time to “Reflect” upon the two aspects of our lives—professionally and personally. In this short video, we address the three questions you may want to ask yourself regarding how your "business year” went, and the one question you may want to ask yourself while looking in the mirror on December 31, 2019. “I’m looking at the man in the mirror…"
With 2020 Vision, let us reflect back upon this past year, as we look forward to our next.
Welcome to the official beginning of the “holiday season” as we look to bring a close to another year—both professionally and personally.
Thanksgiving is a time when we give thanks for the many blessings that have come our way...an opportunity to truly be GRATEFUL.
