The Group eLists - Are You Subscribed?

Your Fastest Way to Share with other Group Centers!

As a Client of The Garden Center Group, you and your staff are encouraged to become active in our eLists (i.e., e-mail listserves). Save time by starting a discussion and quickly receive responses from peer centers. These lists are not moderated to facilitate quick responses. You may subscribe to available eLists through The Group WebSystem. These eLists are exclusive services of The Garden Center Group and use is strictly limited to Garden Center Group Clients and Service Providers. Any replies to a new message are redistributed to the entire list of current eList subscribers. If you would rather send a reply only to the original sender, be sure to redirect (forward) your email reply. Once subscribed you will receive a confirmation email with instructions on how to participate.

See all the details HERE.

Are YOU the Next Young Retailer?

We announced last week a new joint effort to co-sponsor and promote Green Profit magazine Young Retailer of the Year Award for 2021. The Garden Center Group, with support from our Partners for Success, will be official sponsors of the 16th annual award, along with AmericanHort.

GROUPtalk-Live: GrowIt! 2020 Houseplant Report

The Fall Event 2019 - It's Time for Some TLC

by Tim Miles

Tim Miles is no stranger to The Fall Event. In fact, 2019 was the third time he has been with us as a featured presenter. This year, Tim shared his take on the time in which we live in today and how "Leading with Love" can be the real difference for our business, everyone we work with and for as well as our communities. We are featuring Tim's presentation here as well as making his slides available to you. There's a lot of important messages here. It's something to watch multiple times and even show others.

Attention Group Owners-Managers:
Make sure to send this on to whomever does your email newsletters...

How's your newsletters? No matter the answer, can they be improved?

A few weeks back we had a lengthy GroupEs eList discussion about e-marketing and especially email newsletters. In the middle of the conversation, Robert Hendrickson said this is an indication we need to reach out to Michael Katz at Blue Penguin Development for his coaching skills. Michael is one of the best at creating effective email newsletters. He has been a featured speaker at multiple past Fall Events and some of you no doubt are on his email list today. But we know many of you are not. I spoke to Michael to discuss our needs and he has put together a special offer, just for The Group. Here's details:

The Forecast – Outlook for the Spring Season

featuring Dr. Charlie Hall and Dr. Marco Palma, Texas A&M, College Station, TX

The SNA Conference was held January 7-8, 2019 in Baltimore, in conjunction with MANTS. Dr. Charlie Hall, the nation's foremost green industry economist, teamed up with Dr. Marco Palma to provide insight on the outlook for the spring season.The following is the recorded presentation. Whether you were there for the event or not, this is an important 29 minutes for you and your management team to see again!

Should you hold back, stand status quo, or see this time of uncertainty as a time of opportunity? What impact will housing trends have on the economy? How will Generation X impact the market as the Baby Boomers are retiring? What will the 2019 spring season look like and how will it impact your business? Structural changes in the industry will also be discussed, along with strategic implication for growers, service providers, and retailers.

Van Wilgen's Success of PW Store-in-a-Store

by Jessica DeGraaf and Meghan Owens, Proven Winners^®

Loyalty Programs - Group Sharing Footnotes

The following footnotes have been collected by Danny Summers from The Group during discussions on this subject at the time of developing this story. We plan to add additional ideas from others over time. These notes provide important additional Group guidance in developing or evaluating your program(s).

Loyalty Programs to Drive Sales & Customer Engagement

By Sam Kirkland, National Accounts Manager, Epicor Software
  ...with Group discussion footnotes added

[Footnotes have been collected by Danny Summers from The Group during discussions on this subject at the time of developing this story and are located at the end of this article. These notes provide important additional Group guidance in developing or evaluating your program(s).]

The Fall Event 2018 TableTalks

You've told us that some of the most meaningful and productive experiences at The Fall Event are a result of the time you spend getting to know and learning from your peers. So at The Fall Event 2018 we introduced a new format with each session beginning with a speaker presentation, followed by peer-to-peer (P2P) TableTalks and concluding with discussion and Q&A with the speaker. We also had a bulletin board to post Topics of Interest to determine topics for TableTalks during lunch on Tuesday. This resulted in some very interesting topics and dialog. Below you will find a list of the topics and a summary of the discussions.

Selling to Different "Tribes"

by Bill Calkins, Ball Seed

[Danny] During The Fall Event 2018, Bill Calkins of Ball Seed shared a link to a podcast/blog he is producing. He said, "I have a new podcast called STEM: Insider Tips for Greenhouse Pros that covers greenhouse Production but it also has plenty of RETAIL TOPICS." He has produced a number of STEM podcasts this year and this one is an excellent message to our Group Centers! Here's a text from this edition of STEM podcast:

#TheFallEvent2018 - Garden Answer's Laura and Aaron present...

"YES YOU CAN Reach Your Customers through Social Media!"

Laura and her husband, Aaron, started Garden Answer, a YouTube how-to gardening channel filled with style, expertise and helpful gardening knowledge, in 2014. Today, they attract over 300,000 YouTube channel subscribers and have generated over 25 million views of their YouTube gardening videos. Garden Answer has 2.2 million followers and over 450 million video views. Garden Answer has become quite a sensation in just a short  time, and the numbers are continually growing!

Their tremendous popularity has prompted industry brands like Proven Winners, Espoma, Gardener's Supply, and others, to partner with Garden Answer to reach consumers.

The Secret To Living A Happy Retirement

by Wes Moss (a preview to The Fall Event 2018)

We all want to be happy. Why wouldn’t we? Happiness is a wonderful feeling of well-being and contentment. Over the courses of our lives, we set our sights on happiness. As Abraham Lincoln said, “Folks are usually about as happy as they make up their minds to be.”

As a Certified Financial Planner, I help people recognize and work towards achieving their financial goals. I help them with allocating their investments, charting their retirement income streams, and I teach them about the various ins-and-outs of financial planning. I love it. This is the nuts-and-bolts stuff we should all think about when trying to accomplish our financial goals.

HRI's New Wertheim, van der Ploeg & Klemeyer Fund

by Danny Summers


There will be a new named fund announced on Saturday, July 14th, during the Annual HRI Reception, held in conjunction with Cultivate'18. This one will honor someone who has been very close to many of you and very supportive of The Garden Center Group - Ernest Wertheim. Several of our Group have served on the HRI boards and committees. Currently, Steve Mostardi is on the HRI Executive Committee. The fund will honor both Ernest and his long-time partner Jack Klemeyer. HRI has received initial seed monies, reportedly close to $20,000 currently, in order to establish the fund and make the official announcement. The fund will be called the Wertheim, van der Ploeg & Klemeyer Fund and will support general HRI Research efforts. HRI's Administrator, Jennifer Gray, shared the following with us:

"We are excited about the establishment of this fund to honor both Ernest and Jack. We have several ways to give:

Reeling in the Non-Gardeners


An excerpt from Ball Publishing's GreenProfit
(With comments by Danny Summers)

This past week GreenProfit published an article as titled above. They posed the question: "How can you attract non-gardeners as new customers" to the three finalists in the 2018 Green Profit/Dümmen Orange Young Retailer Award competition, sponsored by Dümmen Orange and AmericanHort!

Preview - The Fall Event 2018

Yes You Can! - Retire Sooner Then You Think!

by Wes Moss

Leveraging Spring Fever!

Shared by Waldoch Farm's Andrew and Doug Joyer

This past week I saw a video (actually 2) Andrew and Doug Joyer of Waldoch Farm made. Keep in mind Waldoch Farm is about 20 miles northeast of Minneapolis, Minnesota. It's a fun video showing how to plant pansies in the snow! The video, that pokes fun at having spring fever, has received lots of views. I asked Andrew how they got the idea. Here's their story:

"Spring has been off to a less than ideal start this year.  With the cool to cold temperatures with still frequent snows folks have become a little stir crazy. We haven't uncovered our perennials and shrubs we winter over because we haven't had a warm enough stretch to melt all the ice and snow from our coverings.

New Low-Cost Sign and Tag Printing Options

By GrowTech Solutions

Are you printing signage for your Garden Center?

Garden Centers that have teamed up with GrowTech Solutions have realized the benefits of having more informed customers in their stores which results in increased sales! If you have not yet jumped on board with signage for your plants and hard goods there is no better time than now to team up with GrowTech Solutions. New improvements in technology have resulted in better, faster, and cheaper printers to perform the task of on demand sign, tag, and label printing. Entry level printers such as the Phaser 6510 can be acquired for as low as $249 and production model printers like the VersaLink C600 can be had as low as $1129.

These are the lowest prices in the history of printing for the horticulture industry! These low prices, however, do not sacrifice speed or quality. These new printers allow for extra tweaking to the printing settings which allow the end user to perfectly match the printer to the exact LaserTag™ or LaserLabel™ material they are using. The Versalink C600 boasts the best print quality at the lowest ever cost per page on heavy coverage for outdoor signage at 14-15 cents per page and comes with an intuitive touch screen display.

Learning - following your passion!

by Danny Summers

Last week you may recall I shared some ideas on learning being a life-long experience. Learning is a process we all are participants in. Whether you describe it as a class, a moving sidewalk, or even journey, each of us are responsible for making the decision if and when to stop learning. As I gave several famous quotes last week, the one from Albert Einstein said, “Intellectual growth should commence at birth and cease only at death.” I believe we should awake every morning with the goal or passion to learn something new today.

The Fall Event 2017

The Best of Times Captured in Pictures!