Tricking Broca
Tricking Broca
by Gail Vanik
Even though garden centers are primarily a visual industry with bright colors and interesting textures, another sense should be considered when planning your marketing mix: auditory.
I’m a huge fan of radio advertising because it’s one medium where you can cast a net broader than anywhere else to catch new customers. The airwaves reach far and wide, and radio worked especially well for me in Colorado when I would have gone broke advertising in every small-town newspaper within our 200-mile marketing area.