What Matters the Most

by Danny Summers

This past week, I ran across a short story that I had seen and enjoyed before. I have seen it titled several different ways and always its author is listed as "unknown." It's Week 21 and this is some of the busiest times for you and your Center. It's Week 21 and this is some of the busiest times for you and your Center, but I hope you will take a few minutes to read (or re-read) this story of making time for what matters most...

When things in our lives seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 cups of coffee.

Report Card Grade: Not Yet!

by Danny Summers

At first glance, you might think I am referring to Spring 2022 performance numbers and this title very well could be used to describe the late spring arrival and the numbers we are seeing in the Weekly Department Review (WDR). But I want to first ask the question... Have you ever heard of a Report Card Grade of "Not Yet"? I hadn't until a few weeks ago when I found a quote by Dr. Carol Dweck to use in the April 25th edition of GROUPtalk for the Quote of the Week. The quote is:

“The hallmark of successful people is that they are always stretching themselves to learn new things."  ~ Dr. Carol S. Dweck

Dr. Dweck is a renowned psychologist who introduced the world to the term “growth mindset”. She is the author of Mindset, a book that introduced the differences between a Fixed Mindset and a Growth Mindset. As I read more and even watched several presentations of Dr. Dweck's work and her research on having a growth mindset, I realized this is not just for children and their development. It applies to all of us.

Hot Water in the Bathtub

by Danny Summers

I know what you're thinking... What does this have to do with Garden Retailing?

This is a visual illustration of a concept I learned a long time ago. It relates to both balance of sale as well as ways to raise your overall margin percentages.

At Your Service!

by Danny Summers

The Spring Season is now in full swing across the country. I saw this first hand this past week as I visited many of the Garden Centers in the Kansas City area while making preparations for The Fall Event 2022. It is an exciting time!

To behold a Garden Center in its greatest glory, all decked out and busting at the seams in all of nature's beauty, and to see the excitement in every Guest's eyes and the expressions on their faces when they catch a glimpse of it... it's like a kid on Christmas morning.

The Gold Standard - Gold, Hallmark & GMROII

by Danny Summers

Gold has been a highly-valued precious metal throughout recorded history. Gold hallmarks originated to show the purity of gold in a piece of gold jewelry and included the mark of the certifying office that guaranteed the purity as well as the fineness or caratage of the gold. Later, trademarks that showed which goldsmith had manufactured the product were added.

Hallmarking gold jewelry was Europe's earliest form of consumer protection, dating back to King Louis IX of France and Edward I of England in the 1200s. As craft guilds sprung up in these two dominant markets during the Middle Ages in Europe, state-appointed assayers examined precious metal goods. Their prescribed mark, and subsequently marks for individual goldsmiths and production dates, became a pre-requisite for gold items offered for public sale.

The POWER of Water!

by Danny Summers

We know the amazing Power of Plants. We have known this instinctively for decades and we have also seen direct evidence first-hand over the last several years. At the same time, we also know water is one of the most essential resources for all living things.

In fact, our bodies are made up of at least 60% water. Do you know our brain and heart are composed of 73% water, and the lungs are about 83% water? The skin contains 64% water, muscles and kidneys are composed of 79%, and even the bones are watery at 31%. (READ MORE HERE).

Neighborhood or Agrihood?

by Danny Summers

If the interest in gardening and nature could reach even higher, there are a number of new communities being planned that will be solid evidence it can and will. They are called Agrihoods and they are described in a number of ways such as "Farm to Table Lifestyle" or "Farm & Garden Communities" and even "Healthy Living: Garden & Farming Neighborhoods."

Do a quick web search for the term "Agrihood" and you will see a number of them already in existence or in the planning stages all across the country. One such planned community called "The Grow" east of Orlando, Florida, recently received county approval for its 1200+ acre site. Here's a portion of their narrative:

Making a Difference

by Danny Summers

If we were to have any principle ideas to wake up to every morning one could very well be "making a difference." These three small words have a natural place in faith, family, friends and work. I think it also fits the purpose of our Garden Centers by encouraging guests to find joy through gardening and plants. The simple act of planting a tree or cultivating any plant helps make a difference in our shared world and can benefit many more people through the years.

The Fall Event 2022 will take place in Kansas City, Missouri, September 19-22. There is so much to see and experience and we will be sharing much more in the coming weeks leading up to our arrival. 

Balancing or Juggling?

by Danny Summers

It's Spring and that time of the year when you have more things to do than minutes in a day. It certainly is a balancing act. Without being there in person, it is difficult for anyone else to have a real understanding of what it's like. Maybe the easiest way to explain to anyone outside the Garden Center is ... the average Garden Center receives about 70% of their annual business in a 12-week period. That's 70% in 23% of the time (like 4 quarts in a 2-quart jar)!

Hopefully for you, most of the time, it feels like a balancing act. That is a steady position on the balance beam, one foot over the next. Or just like the image above, both hands steadily holding onto both balls equally.

The Great Green Escape

by Danny Summers

Depending on your preference of movie genre (and maybe the number of "seasons") you may recognize the original title here. It takes us back to one of the most iconic war movies, originally released in 1963. It featured a star-studded cast including Steve McQueen along with James Garner, Richard Attenborough, James Donald, Charles Bronson, Donald Pleasence, James Coburn, David McCallum, and many more. But that's not what I was thinking of when this title idea came to mind.

A Song for Spring

by Danny Summers

Anticipation

No, that's not the song I was thinking about for the title of this article, but that's a great way to begin and one of Karen and my favorites... by Carly Simon.

Sharing the Good News

by Danny Summers

Sharing the "Good News" of Joy and Knowledge of Plants and Gardening is a wonderful gift that our Garden Centers do every day. In its very purest form, it is sharing a love for nature.

We all have a favorite teacher we can remember who made a big impact on us growing up and we also have friends and family that influenced us with their talents and interests in hobbies and treasured activities.

On Your Mark, Get Set... (you know the rest)

by Danny Summers

We all know spring is right around the corner. Actually, as I review our Week 7 Weekly Department Review (WDR) report as I write this blog message, it sure looks like spring is already arriving, especially across the South and Southeast Regions. In recent weeks we have been watching negative year-to-date sales totals for all regions, with very early numbers of course. As each week progresses, those negatives have been reducing and Week 7 pushed Total Group numbers into positives to be ahead of last year. And now the race begins!

The idea of this message started out being more of "Get Ready" but it appears the race may have already begun. Here in the Southeast it feels like an early arrival having cut Daffodils several weeks ago for inside enjoyment and now seeing cherries in full bloom and our native red maples beginning to show spring foliage. Keep in mind here in North Metro Atlanta (we are zone 7), spring can arrive as early as late February and as late as mid to late March. This year, it appears to be on the early side.

Growing Numbers

by Danny Summers

We are in a world of Growing Numbers. This beautiful spring photo from Longwood Gardens exemplifies where we are in Garden Retailing today. Each beautiful flower in this photo could easily represent your guests (customers). If we take a minute to think back over the last two years it will reveal this title.

In 2020 Group Centers recorded their largest single-year gains in Total Sales with over +20%, created by a 60/40 split of Transaction Counts and Average Sale. Centers reported seeing upwards of +25% new guests with many or most being young, first-timers to gardening. Overall, the 2020 Annual P&L Study results posted new levels of performance in almost all areas of benchmarking since the P&L Study began in 2004.

How Will You Measure Up - The 2021 P&L Study is Coming!

by Danny Summers

You may have first seen this image last year as I shared some expectations of the Annual P&L Study from 2020 only a week away at the time. If you were there for the March GROUPtalk LIVE session when Steve Bailey and Tim Quebedeaux shared the results, you know the numbers from 2020 P&L Study were pretty incredible and set a new bar for our total Group as well as our Best Practices Centers.

Pride in Your Work

by Danny Summers

We have known for years there were countless people who went to work everyday to a job they did not like, maybe even hated. I have often said, "Life's too short not to enjoy what you do." For those our us in the "green industry" I think most of us feel very fortunate to be where we are. We may have had some employers or bosses who we wished were different, but overall, people who work with plants every day have a different outlook on life and it makes this one of the most rewarding places to be!

Customers or Guests?

by Danny Summers

In sending all Group Centers Owners a reminder for the 2022 Group Mystery Shopper Program this past week, I started thinking about the typical Mystery Shopper and all of your customers.

The Possibilities of Plants

By Danny Summers

If you were with us at TPIE 2022 last week, you will understand my thoughts in this message today. Let's begin by seeing if you agree with this statement:

"Interest in Plants and Gardening has never been higher."

It's Time for Tropicals!

by Danny Summers

This time of year there is one category that stands out above all others. It's tropicals!

It's easy to understand why this expected pattern is an annual occurrence. It's wintertime and unless you are located in the very southern parts of the country, most likely being indoors is your best option (and best for your plants that are growing and not in winter dormancy).

Teamwork!

by Danny Summers

Very few activities exemplifies TEAMWORK like being part of a competitive rowing crew. Though I have never participated in this sport, I think everyone being so in-sync to produce the best (in this case... fastest) results is a great way for us visualize TEAMWORK.

What about TEAMWORK in your Garden Center? The goal of every Garden Center should be to create a fun and rewarding environment for each team member to be excited, motivated and inspired to be an important part of your team with the purpose to ultimately serve the customer.