The Search for Unique
The Search for Unique
by Danny Summers
If you are like me, late this week I will head to Columbus, Ohio to Cultivate'25. It is one of the industry's largest trade shows and the creation of our national trade association, American Horticulture Association (aka AmericanHort).
A Little Backstory: If you are relatively new to the industry, Cultivate has its origins as the Ohio Short Course, produced by the Ohio Florists Association or OFA, and commonly known for years as The Short Course. Ironically, there really wasn't anything "short" about it. While it had some "florist" related sessions, the event grew into the nation's largest show for greenhouse growers. They were the main targeted attendee, and therefore most of the exhibitors were offering everything a greenhouse grower would need to produce annuals and any other greenhouse-produced plant types.