Knowledge, Perspectives and Ideas!

by Danny Summers

The search for knowledge is as old as time itself. Mankind's earliest wonder was on things like how fire worked and how they could use it for their advantage. It is beyond comprehension how the quest for knowledge and level of learning over centuries has brought us to where we are today.

Just considering our industry and the study of Horticulture is a small example. And really, all the knowledge gained about the Plant Kingdom is no minor matter. And the search continues.

The study of Business is another example of the search for knowledge. When you think about it, the study of Business is not an Exact Science. I did a quick search for the term Exact Science and there you will see mathematics as a prime example (pun intended here). Other forms of science that are not Exact Sciences are ever-changing and developing.

The study of Business is ever-changing, just like the study of Horticulture as the Plant Kingdom gains new plants and knowledge about them increases.

Are you wondering where I'm going with this? OK, here it is...

What we do here in The Group Community (or The Group Experience) is really the study (and practice) of Business. It just happens to be the business of selling plants and gardening. And the main thought here is... the business is changing.

Over the past years I have used this image of a speeding ultra-modern train rolling down the tracks across a bright green field with blue skies overhead to represent the Garden Retailing Business and how it is quickly changing.

The image is as relative today as it was back in 2020 when I first used it.

Sid Raisch is sharing an important message below titled "ReThink Marketing - Degradation". He drills down into the effectiveness (or not) of how Centers are reaching their changing audiences. This is one of Sid's best and one that needs to be studied in-depth.

The Perspectives and Ideas part of my thoughts pertains to how we apply the Knowledge The Group collectively gains and shares Perspectives based on the Knowledge and then develops Ideas that can help move Group Centers ahead.

Knowledge leads to Perspectives that yields Ideas!

If we think back to the 2020 and 2021 seasons, this Knowledge, Perspectives and Ideas process was how The Group functioned so efficiently. It is this sharing and learning process that helped our Centers find their best new processes to excel to new levels.

Today, just as Sid outlines in his message below, The Group will be using the collective Knowledge, Perspectives and Ideas to find new successes.

The Group experience comes through not only all our ongoing communications, the interaction with our Service Providers, our WDR and P&L Studies, and is never more exemplified than at The Fall Event. After crafting these thoughts I am compelled to say...

The Fall Event 2024... Where Knowledge, Perspectives and Ideas all come together!
And this is where I ask the question... Have you registered yet? REGISTER HERE.