Celebrating with Signs!
Celebrating with Signs!
by Tom Kegley
Signage in your Garden Center can be one of the most effective, efficient, and timely marketing tools in the toolbox. This year marks the 50th year of business for Fairview Greenhouses and Garden Center in Raleigh, NC. As part of the commemoration, I was proud and pleased to work with Fairview’s Heather Rollins to create a set of large format banners honoring Fairview founder, Jo Ann Dewar and the 3-generation tradition of the ‘Fairview Family’ she has dedicated her working life to (and still does to this day!)
In addition to banners featuring Jo Ann and family, we took the opportunity to update a series of banners used as backdrops to the shade perennials section of the garden center and entrance to the large greenhouse shopping area. Finally, a 50th-anniversary logo was created to enhance various messages throughout the year of celebration.