A Hefty Dose of Reality
by Robert Hendrickson
One of the coolest outcomes of my career is meeting some of the smartest people on the planet. While the list continues to grow as a result of knowing someone who knows someone who introduces me to the next big brain person I meet, David Wolfe remains the one person that impresses me most with his knowledge and insight, especially when it comes to marketing. David sent me what I consider to be one of the top three business books ever written, Ageless Marketing (it so happens David’s other book Firms of Endearment is also one of my top three.) After reading his two books my approach to marketing has remained forever unwavering.
Over the last several years David and I worked together several times, at The Group’s 2007 Fall Event then at other workshop sessions where I invited him to speak. David died of cancer this past February. His perspective and straight forward approach to marketing and consumer insight will be sorely missed.